Ciaran O'Kane

Ciaran O'Kane

Contributor


Ciaran O’Kane is a contributor to the TheGamingEconomy, focusing on ad tech and monetisation.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He also continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran


  • Mixed News on CPA Shifting 2019 Gaming Monetisation Strategy

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  • Germany: A Tale of Two Ecosystems

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  • Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business

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  • Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn

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  • Why Gaming Apps Can Win with 6-Second Video Ads

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  • King: Testing New Reward Video Ad Format to Monetise 400+ Million Users

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