Ad Tech

• The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  2 days ago News

  

  In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.   From time to time, I hear about a revolution in the online advertising business. Occasionally, I’ll listen in to conversations talking about how programmatic is up-ending the industry – changing ad buying habits, how consumers interact with adverts and transforming the industry with it. I do, [...]

• DeltaDNA Launches AdVantage Ad Management and Analytics Service

  3 days ago News

  

  DeltaDNA is well known throughout the games industry. It’s core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up gaming headlines across the globe. And now deltaDNA has launched a new ad management service called AdVantage. The platform promises to grant access to user-level ad revenue, as well as real-time player ‘lifetime value’ (LTV) calculations that purport to be more [...]

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• Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  2 weeks ago News

  

  Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing solutions. But just what does the new platform provide that is quite so different? And why has cross promotion historically been a tricky entity to perfect? We caught up with ironSource’s VP of product developer solutions, Nimrod Zuta, to find [...]

• Amazon Hiring for Gaming ‘Stealth Advertising’ Team; Microsoft Invests USD$1bn (£799m) in OpenAI

  4 weeks ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Amazon hiring for gaming ‘stealth advertising innovation’ team; Microsoft investing USD$1bn (£799m) in OpenAI; and Tencent invests in Antstream. Amazon hiring for ‘stealth advertising innovation’ to disrupt gaming industry Amazon is hiring for two roles as part of a ‘stealth advertising innovation’ team with the aim of disrupting the $100bn (£80bn) gaming industry. It is unclear whether the positions will be under the Amazon Advertising platform or as part [...]

• ironSource debuts new cross-platform mobile cross-promotion solution

  2 months ago News

  

  Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform – which TheGamingEconomy has previously covered – the new solution promises to maximise the value of all existing users by driving the adoption of games from across a given developer’s catalogue of titles. According to a statement to the press, the new ironSource technology [...]

• NBA 2K19 and the 'unskippable' ads fiasco

  2 months ago News

  

  2K’s long-standing and wildly popular basketball game NBA 2K19 has in recent days been the subject of a flood of frustration from players unhappy with the premium title’s apparent ramping up of ‘unskippable’ ads. It appears some of that frustration may be partially unfounded; the ads may not be unskippable, and they have always been part of the game. But the momentum that has built in recent days has seen a lashing out against 2K’s use of ads – and that [...]

• Developers can now build Synative playable game demos in Google Play for free

  2 months ago News

  

  Game ad tech specialist Synative has moved to make its Playable Studio platform free for devs looking to build playable ‘Try Now’ demos for Google Play. In essence Synative offers in Playable Studio an accessible platform for building playable ads, all without the need to write a single line of code. Using that platform game developers – or their marketing or PR colleagues with little-to-no dev experience – can build demos of their games that exist as a playable ad. Those [...]

• Google Teases Stadia Details; WeQ Acquires Booster Studios

  2 months ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Google teases Stadia details; WeQ acquires Booster Studios; and BlueStacks launches SDK for developers to publish Android games to Steam. Google teases Stadia details Google has subtly announced it will soon (6 June) be releasing details of its upcoming cloud-based games console, Stadia. A static image on a YouTube video announces Stadia Connect, launching 9AM PDT/6pm CEST on 6 June. It will reveal pricing, games, and launch details. The [...]

• One Billion Female Gamers: How the Demographics of Play are Shifting

  3 months ago News

  

  New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their current gender ratio shouldn’t come as a surprise. Many statistics over the past decade or so have pointed to a rise in the numbers of females playing games regularly. Thanks to an ongoing diversification of the types of games available [...]

• In-app ads: Are you leaving revenue on the table?

  4 months ago News

  Liz Waldeck-Pinckert is director of publisher monetization and strategy at mobile advertising and marketing platform AdColony. In this contributed piece, she shares valuable insights into embracing in-app advertising, while busting some myths about how users – and content creators – perceive in-game ads. If you’re just beginning to think about how to monetise your new app, or are thinking about working with ads for the first time, consider the following essential reading. Great work! You’ve just put the finishing touches on your [...]