Ad Tech

  • Qualcomm and Niantic Collaborating on New AR Glasses; Wildlife Studios Raises USD$60m (£45.7m)

  • Building a UA Strategy Around 'Affinity'


  • Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream

  • How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

  • Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

  • Cloud Gaming has Incredible Disruptive Potential, and 5G is the Key to Unlocking it

  • Bidstack Launches in the US; EA Data Breach Affects 1600 Fifa 20 Global Series Competitors

  • Admix's Vision for Ads as Game Assets: Moving From 'Ad Tech' to 'Game Development Tool'

  • The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  • DeltaDNA Launches AdVantage Ad Management and Analytics Service