Ad Tech

  • Developers can now build Synative playable game demos in Google Play for free

  • Google Teases Stadia Details; WeQ Acquires Booster Studios


  • One Billion Female Gamers: How the Demographics of Play are Shifting

  • In-app ads: Are you leaving revenue on the table?

  • Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

  • PepsiCo Planned Space-Based Orbiting Billboard for Gaming Ad Campaign

  • GDC Day Two Roundup: Google Enters Gaming Market with Stadia

  • Intel & Tencent Partner for New Game Streaming Service

  • Facebook Sees More Q4 Mobile App Downloads than Any Other Publisher Globally

  • Ad Tech Spotlight: Synative Playable Studio