Advertiser

  • Building a UA Strategy Around 'Affinity'

  • Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream


  • 10 Billion Mixed Reality App Installs Predicted by 2024; MR Ad Spend to Hit USD$11bn (£8.54bn)

  • How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

  • Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

  • Admix's Vision for Ads as Game Assets: Moving From 'Ad Tech' to 'Game Development Tool'

  • The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  • DeltaDNA Launches AdVantage Ad Management and Analytics Service

  • ironSource debuts new cross-platform mobile cross-promotion solution

  • NBA 2K19 and the 'unskippable' ads fiasco