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• PepsiCo Planned Space-Based Orbiting Billboard for Gaming Ad Campaign

  3 days ago News

  

  U.S. soft drinks giant PepsiCo was, until recently, planning to launch a gaming-focused advertising campaign hosted on billboards suspended in space. If you’re not familiar with ‘stratosphere advertisements’ – also known as ‘orbital display ads’ – brace yourself. Russian tech outfit StartRocket plans to releases networks of tiny ‘cubesat’ satellites into space, which can be arranged into formations that project light back to Earth; perhaps assuming the form of a company logo or slogan. As such, the satellite arrays essentially offer orbiting [...]

• Epic Removes Problematic Player-Created Content from Fortnite

  1 week ago News

  

  Gaming giant Epic has removed a player-created scene from the Fortnite gameplay map after the game’s fans reported that it depicted seriously problematic content. TheGamingEconomy will offer a brief warning here; this article will necessarily make very occasional and passing references to suicide. Back in 2018, Epic revealed that an area of the Fortnite map would be given over to a region called The Block. The idea is that Epic uses The Block to showcase some of the best player-made Fortnite environments, rotating [...]

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• GDC Day Two Roundup: Google Enters Gaming Market with Stadia

  1 month ago News

  

  Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]

• Ad Tech Spotlight: Synative Playable Studio

  3 months ago News

  

  There are two main reasons playable ads offer a beguiling option for game developers, publishers, and marketing teams. Primarily, of course, they give a player a chance to try a game without having to spend a penny or download a kilobyte. Equally, there’s a good chance that those who do click through and download the game are likely to be readily engaged, retained users who are more willing to spend money. After all, if they like the playable demo enough to step [...]

• Basketball, Multiple Screens & Post Malone: Peripherals Outfit Debuts New Ad Campaign

  3 months ago News

  

  eSports-orientated gaming hardware outfit HyperX has launched a new ad campaign running across TV, digital, and social under the ‘We’re All Gamers’ banner. In doing so, the established specialist in high-end gaming keyboards, mice, headphones, and more, has demonstrated that for all the technological advances in securing inventory, reaching audiences, and delivering ads in-game, many of the old conventions of successful video commercials still apply. HyperX has partnered with numerous stars, is targeting high-profile televised slots like those amidst mainstream sports [...]

• GRIS' 'Sexually Suggestive' Facebook Ad Ruling 'Stupid', Says Publisher

  3 months ago News

  

  Facebook’s advertising methodology is under the game industry spotlight again, after the social networking giant deemed the trailer for a celebrated indie title too ‘sexually suggestive’ for distribution. In a tweet, Devolver Digital, the publisher of GRIS, claimed that Nomada Studio’s game had its game trailer rejected by Facebook for including an animated scene where a towering sculpture crumbles as birds pass in front of a looming moon. The news left many games industry observers scratching their heads. Kotaku, which spoke with [...]

• CrossInstall Debuts Download-Free Playable Game Demos on Google Play

  4 months ago News

  

  Interactive mobile ads specialist CrossInstall has secured a deal with Google that will see its Instant Playables platform offer game demos within the Google Play store. Instant Playables lets developers offer interactive demos of their games without the end-user needing to download a game, accessible via a ‘Try Now’ button on app store product pages. The approach has already proven popular with games makers and distributors on platforms including Facebook, Google UAC, and Snap. ‘Lite’ versions of games have long been popular [...]

• ironSource Debuts New Platform for Monitoring Return on Advertising Spend

  4 months ago News

  

  Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But as the in-game and app-based advertising model continues to find a more established footing, its ecosystem is at the same time evolving into a rather complex beast. ROAS Optimizer hopes to address that complexity, while simultaneously automating bid optimisation with a [...]

• In-App Ad Revenues Muscling Out In-App Purchasing in Casual Mobile Games

  4 months ago News

  

  A new report from mobile attribution and marketing analytics specialist AppsFlyer highlights the fact that, throughout 2018, in-app advertising (IAA) has gradually replaced in-app purchasing (IAP) as the key revenue driver for casual mobile games. Historically, IAP has powered the soaring profits enjoyed by many mobile games. While premium pricing initially dominated monetisation models, as smartphone gaming sped out the gates with the launch of the iPhone back in 2008, IAP soon became the norm. Millions of players eagerly making modest purchases [...]

• 'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?

  5 months ago News

  

  This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing developers to place advertisements programatically that sit contextually inside content. A simple, hypothetical example would a be a VR game set in a sprawling city. Admix’s platform could allow a developer to assure that programmatic ads appeared only as billboards on [...]