Advertising

• Developers can now build Synative playable game demos in Google Play for free

  1 day ago News

  

  Game ad tech specialist Synative has moved to make its Playable Studio platform free for devs looking to build playable ‘Try Now’ demos for Google Play. In essence Synative offers in Playable Studio an accessible platform for building playable ads, all without the need to write a single line of code. Using that platform game developers – or their marketing or PR colleagues with little-to-no dev experience – can build demos of their games that exist as a playable ad. Those [...]

• One Billion Female Gamers: How the Demographics of Play are Shifting

  1 month ago News

  

  New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their current gender ratio shouldn’t come as a surprise. Many statistics over the past decade or so have pointed to a rise in the numbers of females playing games regularly. Thanks to an ongoing diversification of the types of games available [...]

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• In-app ads: Are you leaving revenue on the table?

  2 months ago News

  Liz Waldeck-Pinckert is director of publisher monetization and strategy at mobile advertising and marketing platform AdColony. In this contributed piece, she shares valuable insights into embracing in-app advertising, while busting some myths about how users – and content creators – perceive in-game ads. If you’re just beginning to think about how to monetise your new app, or are thinking about working with ads for the first time, consider the following essential reading. Great work! You’ve just put the finishing touches on your [...]

• Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

  2 months ago News

  

  Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We’ve all heard so much about AI in recent months that it’s easy to assume any reference to it is simply over-enthusiastic marketing speak. But what this collection of tech giants have underway is pretty fascinating. It’s also somewhat confusing, as it’s a little complicated on the technical side of things. So let’s take a look at [...]

• PepsiCo Planned Space-Based Orbiting Billboard for Gaming Ad Campaign

  2 months ago News

  

  U.S. soft drinks giant PepsiCo was, until recently, planning to launch a gaming-focused advertising campaign hosted on billboards suspended in space. If you’re not familiar with ‘stratosphere advertisements’ – also known as ‘orbital display ads’ – brace yourself. Russian tech outfit StartRocket plans to releases networks of tiny ‘cubesat’ satellites into space, which can be arranged into formations that project light back to Earth; perhaps assuming the form of a company logo or slogan. As such, the satellite arrays essentially offer orbiting [...]

• Rovio Puts £2.3m into Play Ventures Investment Fund

  3 months ago News

  

  Angry Birds outfit Rovio has announced that it has placed USD$3m (£2.3m) into the new Play Ventures fund, which hopes to initially invest in 20-25 video game companies. Play Ventures was founded last year by video game entrepreneurs Harri Manninen and Henric Suuronen, and plans to grow to offer a USD$30m (£23m) total funding pot. Play Ventures is focused on making early-stage investment in video game companies based across the world. “Our investment in Play Ventures is according to our M&A and [...]

• Analysis: Apple Unveils 'Arcade' Subscription Service

  3 months ago News

  

  At this week’s closely watched Apple event, the tech giant lifted the lid on a new video game subscription service by the name of ‘Apple Arcade’. The service will launch with over 100 new and exclusive titles, serving mobile, desktop, and Apple’s new TV platform, and will include works by game design luminaries such as SimCity creator Will Wright and Final Fantasy’s Hironobu Sakaguchi. With a promised emphasis on originality, broad appeal, and creativity of game design, Apple Arcade appears to be [...]

• GDC Day Two Roundup: Google Enters Gaming Market with Stadia

  3 months ago News

  

  Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]

• What Does House of Lords Proposed 'Digital Authority' Mean for Games?

  3 months ago News

  

  A new report from the House of Lords has proposed the formation of a new ‘Digital Authority’ to monitor and even regulate technology companies, and make sure that UK law evolves in tandem with technology. As reported by the BBC, the document looks at tech firms’ management of data and privacy breaches, and their handling of problematic social behaviour over online platforms. The reports’ authors have branded responses to such issues as ‘inadequate’, and stress a belief that self-regulation on some [...]

• Intel & Tencent Partner for New Game Streaming Service

  4 months ago News

  

  Computing hardware specialist Intel and Chinese tech giant Tencent are expected to announce a co-developed game streaming service at this month’s Game Developers Conference. The likely announcement emerged after a series of tweets from Daniel Ahmad of market research and consulting business Niko Partners. Convincing images shared by Ahmad appear to show a service capable of streaming 1080p games at 60FPS with a delay of <40ms. If gaming display and streaming specifications aren’t your thing, you can be assured they promise a [...]