Advertising
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PepsiCo Planned Space-Based Orbiting Billboard for Gaming Ad Campaign
U.S. soft drinks giant PepsiCo was, until recently, planning to launch a gaming-focused advertising campaign hosted on billboards suspended in space. If you’re not familiar with ‘stratosphere advertisements’ – also known as ‘orbital display ads’ – brace yourself. Russian tech outfit StartRocket plans to releases networks of tiny ‘cubesat’ satellites into space, which can be arranged into formations that project light back to Earth; perhaps assuming the form of a company logo or slogan. As such, the satellite arrays essentially offer orbiting [...]
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Rovio Puts £2.3m into Play Ventures Investment Fund
Angry Birds outfit Rovio has announced that it has placed USD$3m (£2.3m) into the new Play Ventures fund, which hopes to initially invest in 20-25 video game companies. Play Ventures was founded last year by video game entrepreneurs Harri Manninen and Henric Suuronen, and plans to grow to offer a USD$30m (£23m) total funding pot. Play Ventures is focused on making early-stage investment in video game companies based across the world. “Our investment in Play Ventures is according to our M&A and [...]
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Analysis: Apple Unveils 'Arcade' Subscription Service
At this week’s closely watched Apple event, the tech giant lifted the lid on a new video game subscription service by the name of ‘Apple Arcade’. The service will launch with over 100 new and exclusive titles, serving mobile, desktop, and Apple’s new TV platform, and will include works by game design luminaries such as SimCity creator Will Wright and Final Fantasy’s Hironobu Sakaguchi. With a promised emphasis on originality, broad appeal, and creativity of game design, Apple Arcade appears to be [...]
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GDC Day Two Roundup: Google Enters Gaming Market with Stadia
Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]
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What Does House of Lords Proposed 'Digital Authority' Mean for Games?
A new report from the House of Lords has proposed the formation of a new ‘Digital Authority’ to monitor and even regulate technology companies, and make sure that UK law evolves in tandem with technology. As reported by the BBC, the document looks at tech firms’ management of data and privacy breaches, and their handling of problematic social behaviour over online platforms. The reports’ authors have branded responses to such issues as ‘inadequate’, and stress a belief that self-regulation on some [...]
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Intel & Tencent Partner for New Game Streaming Service
Computing hardware specialist Intel and Chinese tech giant Tencent are expected to announce a co-developed game streaming service at this month’s Game Developers Conference. The likely announcement emerged after a series of tweets from Daniel Ahmad of market research and consulting business Niko Partners. Convincing images shared by Ahmad appear to show a service capable of streaming 1080p games at 60FPS with a delay of <40ms. If gaming display and streaming specifications aren’t your thing, you can be assured they promise a [...]
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Humanity, Breadth & Institutional Sponsorship: Mike Murphy O'Reilly on the Evolving Brand Opportunities in Esports
For all its snowballing success, esports arguably has a perception problem. Say ‘esports’ to those both inside and beyond the worlds of games, brands, and marketing, and they will perhaps imagine something like a vast arena with sweeping spotlights passing over 20,000 cheering fans, as pro players in heavily branded athletics jerseys do battle in a game like League of Legends. Perhaps a commentator will be unleashing flurries of jargon as a team manager nervously paces back and forth near the [...]
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Ad Tech Spotlight: Synative Playable Studio
There are two main reasons playable ads offer a beguiling option for game developers, publishers, and marketing teams. Primarily, of course, they give a player a chance to try a game without having to spend a penny or download a kilobyte. Equally, there’s a good chance that those who do click through and download the game are likely to be readily engaged, retained users who are more willing to spend money. After all, if they like the playable demo enough to step [...]
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Basketball, Multiple Screens & Post Malone: Peripherals Outfit Debuts New Ad Campaign
eSports-orientated gaming hardware outfit HyperX has launched a new ad campaign running across TV, digital, and social under the ‘We’re All Gamers’ banner. In doing so, the established specialist in high-end gaming keyboards, mice, headphones, and more, has demonstrated that for all the technological advances in securing inventory, reaching audiences, and delivering ads in-game, many of the old conventions of successful video commercials still apply. HyperX has partnered with numerous stars, is targeting high-profile televised slots like those amidst mainstream sports [...]
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Amazon Rumoured to Be Developing Game Streaming Service
Amazon may be joining Microsoft and Google in the race to establish a leading game streaming service. According to two insiders who spoke to The Information (as highlighted by GamesIndustry.biz), Amazon hopes to launch the unconfirmed service in 2020. Streaming games allows consumers to ditch expensive gaming hardware, discs, and even the downloading of content. That’s because the approach typically streams titles directly from the cloud, in much the same way that TV and film streaming platforms like Netflix function. Amazon, of course, [...]
Latest posts
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USD$1bn Pledged to Kickstarter Game Projects -
PepsiCo Planned Space-Based Orbiting Billboard for Gaming Ad Campaign -
Disruptor Beam Lifts Lid on Mobile Live-Ops & Game Dev Platform -
Epic Removes Problematic Player-Created Content from Fortnite -
UK Games Market Grows 10% Through 2018, Hitting £5.7bn Value