Advertising

  • The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  • DeltaDNA Launches AdVantage Ad Management and Analytics Service


  • Roblox hits 100 million monthly users; Google testing Play Pass

  • Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  • Amazon Hiring for Gaming ‘Stealth Advertising’ Team; Microsoft Invests USD$1bn (£799m) in OpenAI

  • SkyWeaver dev Horizon Blockchain Games secures USD$3.74m (£2.97m) seed round

  • Private Equity Firm Blackstone Buys Vungle; Tencent Launches Streaming App for WeGame

  • ironSource debuts new cross-platform mobile cross-promotion solution

  • Snap Games details real-time multiplayer focus for hyper causal Snapchat games

  • NBA 2K19 and the 'unskippable' ads fiasco