Advertising

  • Qualcomm and Niantic Collaborating on New AR Glasses; Wildlife Studios Raises USD$60m (£45.7m)

  • Building a UA Strategy Around 'Affinity'


  • Hyper-Casual Games Proliferate by 170%; Valve Index Sells Out in Some Regions

  • Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream

  • 10 Billion Mixed Reality App Installs Predicted by 2024; MR Ad Spend to Hit USD$11bn (£8.54bn)

  • Tencent to Leverage Nintendo Partnership; Monthly Gaming Ad Spend on US TV Reaches USD$60.3m (£47.2m)

  • Apple and Valve Rumoured to be Partnering on AR Headset

  • Improbable Partners with Tencent Cloud; Unity Acquires Obvioos

  • How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

  • Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right