Advertising

  • Apple Arcade Detailed; Capcom Wins Patent Lawsuit; Disney Reported to be Looking to Sell FoxNet Studio

  • Admix's Vision for Ads as Game Assets: Moving From 'Ad Tech' to 'Game Development Tool'


  • Microsoft Contractors Listened to Xbox Users; Steam China to be Launched by Valve and Perfect World

  • Sony Acquires Insomniac Games; Bidstack Launches In-Game Ads Plugin on Unreal Engine

  • The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  • DeltaDNA Launches AdVantage Ad Management and Analytics Service

  • Roblox hits 100 million monthly users; Google testing Play Pass

  • Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  • Amazon Hiring for Gaming ‘Stealth Advertising’ Team; Microsoft Invests USD$1bn (£799m) in OpenAI

  • SkyWeaver dev Horizon Blockchain Games secures USD$3.74m (£2.97m) seed round