Advertising

• Apple Arcade Detailed; Capcom Wins Patent Lawsuit; Disney Reported to be Looking to Sell FoxNet Studio

  1 month ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Apple confirms Apple arcade date and price; Capcom wins legal clash with Koei Tecmo; Disney reported to be selling FoxNet gaming business. Apple Arcade coming September 19th at £4.99 a month Apple has provided more details on the gaming subscription service it announced back in March. Apple Arcade offers a curated and expanding collection of games, and will debut on September 19th, having been priced at USD$4.99 (£4) per [...]

• Admix's Vision for Ads as Game Assets: Moving From 'Ad Tech' to 'Game Development Tool'

  2 months ago News

  

  Game development sometimes has a complicated relationship with ad tech. Advertising solutions might help pay the bills, but they are often seen as something ‘other’; an entity that is separated from the technology that is used to actually make games. It’s a less than elegant oversimplification, but game developers use development tools, middleware and engines to make games. After that ad tech is applied or employed to monetise games. As such you’d be forgiven for thinking there were two very distinct [...]

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• Microsoft Contractors Listened to Xbox Users; Steam China to be Launched by Valve and Perfect World

  2 months ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Microsoft contractors listened to Xbox users; Steam China to be launched by Valve and Perfect World; and Bidstack expands across the US. Microsoft contractors listened to Xbox users Contractors have been hired by Microsoft to listen to audio recorded from Xbox consoles, according to anonymous sources speaking to Vice. While the move was purportedly made to improve voice commands and identify when such commands were triggered erroneously, concerns [...]

• Sony Acquires Insomniac Games; Bidstack Launches In-Game Ads Plugin on Unreal Engine

  2 months ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Sony acquires Insomniac Games; Bidstack launches in-game ads plugin on Unreal Engine; and Apple Arcade reportedly priced at USD$4.99 (£4.11) per month. Special editions of TheGamingEconomy Digest will follow select days during Gamescom 2019. Sony acquires Insomniac Games Sony Interactive Entertainment has announced that it is acquiring Insomniac Games Inc., developer of the best-selling Marvel’s Spider Man and action platformer Ratchet & Clank, making it the 14th studio to [...]

• The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  2 months ago News

  

  In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.   From time to time, I hear about a revolution in the online advertising business. Occasionally, I’ll listen in to conversations talking about how programmatic is up-ending the industry – changing ad buying habits, how consumers interact with adverts and transforming the industry with it. I do, [...]

• DeltaDNA Launches AdVantage Ad Management and Analytics Service

  2 months ago News

  

  DeltaDNA is well known throughout the games industry. It’s core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up gaming headlines across the globe. And now deltaDNA has launched a new ad management service called AdVantage. The platform promises to grant access to user-level ad revenue, as well as real-time player ‘lifetime value’ (LTV) calculations that purport to be more [...]

• Roblox hits 100 million monthly users; Google testing Play Pass

  2 months ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s edition: Roblox hits 100 million monthly users; Google testing ‘Play Pass’ – a mobile gaming subscription service; and E3 leaks personal details of over 2000 industry professionals. Roblox hits 100 million monthly users Family MMO and game creation system Roblox has reached 100 million monthly active users (MAUs), surpassing Minecraft, which had 91 million MAUs as of March this year. Released in 2005, Roblox has experienced phenomenal growth over the [...]

• Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  2 months ago News

  

  Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing solutions. But just what does the new platform provide that is quite so different? And why has cross promotion historically been a tricky entity to perfect? We caught up with ironSource’s VP of product developer solutions, Nimrod Zuta, to find [...]

• Amazon Hiring for Gaming ‘Stealth Advertising’ Team; Microsoft Invests USD$1bn (£799m) in OpenAI

  3 months ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Amazon hiring for gaming ‘stealth advertising innovation’ team; Microsoft investing USD$1bn (£799m) in OpenAI; and Tencent invests in Antstream. Amazon hiring for ‘stealth advertising innovation’ to disrupt gaming industry Amazon is hiring for two roles as part of a ‘stealth advertising innovation’ team with the aim of disrupting the $100bn (£80bn) gaming industry. It is unclear whether the positions will be under the Amazon Advertising platform or as part [...]

• SkyWeaver dev Horizon Blockchain Games secures USD$3.74m (£2.97m) seed round

  3 months ago News

  

  Canadian game dev and blockchain infrastructure outfit Horizon Blockchain Games has completed a USD$3.75m (£2.97m) seed round. Reddit co-founder Alexis Ohanian’s venture fund Initialized Capital led the round, which was also supported by Golden Ventures, Polychain, Coinbase, Digital Currency Group and Inovia Capital. The seed round is likely to be a significant boon to bringing Horizon’s game SkyWeaver to market, and to the further development of the company’s blockchain video game network Arcadeum, which is pitched as a ‘crypto arcade’. Backing by [...]