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• Qualcomm and Niantic Collaborating on New AR Glasses; Wildlife Studios Raises USD$60m (£45.7m)

  4 days ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Qualcomm and Niantic collaborating on new AR glasses; Wildlife Studios raises USD$60m (£45.7m) for mobile portfolio; Gameloft closes UK studio. Qualcomm and Niantic collaborating on new AR glasses The studio behind the phenomenally popular augmented reality mobile game Pokémon GO is working with semiconductor and telecommunications equipment giant Qualcomm to develop a new AR headset. While Pokémon GO was pivotal in introducing mobile to the masses, as highlighted by [...]

• Building a UA Strategy Around 'Affinity'

  6 days ago News

  

  In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player ‘affinity’ with given games might unlock new levels of success.   At its heart, the mobile games industry is a multi-billion dollar battle to find the highest spending, frequently playing, most loyal new players. Top-performing games are supported with marketing spend in the tens of millions, and app stores [...]

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• Hyper-Casual Games Proliferate by 170%; Valve Index Sells Out in Some Regions

  2 weeks ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Hyper-casual games proliferate by 170%; Valve Index sells out in some regions; and Genvid raises USD$27m (£21m). Hyper-casual games proliferate by 170% Hyper-casual gaming titles have proliferated by 170% over the course of the past year, three times more than the industry average, according to The State of Gaming App Marketing report released by AppsFlyer. The lightweight, ad-supported titles now form the genre with the highest average installs [...]

• Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream

  3 weeks ago News

  

  Late last year mobile marketing platform AppLovin acquired in-app bidding start-up MAX. The AppLovin team has since built out the MAX platform, and integrated the real-time mobile header bidding solution into its wider ecosystem. Now MAX has had a little time out in the wild in the hands of mobile developer and publisher customers, we caught up with Carl Livie, MD EMEA of AppLovin, to talk in-app bidding. Could it be that the long-promised in-app bidding revolution is finally underway? And [...]

• 10 Billion Mixed Reality App Installs Predicted by 2024; MR Ad Spend to Hit USD$11bn (£8.54bn)

  4 weeks ago News

  

  ‘Mixed reality’ content will see 10 billion app installs by 2024, up from 3 billion in 2019, says a new report. The prediction comes from research and analytics outfit Juniper Research, which has published the results of a new study titled ‘Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts 2019-2024’. ‘Mixed reality’ – or ‘MR’- is a term defined slightly different in different places; particularly since it’s deployment as marketing jargon when hype around virtual reality spiked in the wake [...]

• Tencent to Leverage Nintendo Partnership; Monthly Gaming Ad Spend on US TV Reaches USD$60.3m (£47.2m)

  4 weeks ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Tencent to leverage partnership with Nintendo; US gaming industry ad spend reaches USD$60.3m (£47.2m); and Homescapes passes USD$1bn (£782m) in lifetime revenue. Tencent to leverage partnership with Nintendo Tencent is seeking to sell more console titles in the US and Europe by leveraging its current partnership with Nintendo, according to an representative speaking to The Wall Street Journal on condition of anonymity. The official stated, “What we want [...]

• Apple and Valve Rumoured to be Partnering on AR Headset

  1 month ago News

  

  Apple is rumoured to be working with game outfit Valve on an augmented reality headset that may be due for release next year. Citing industry sources, DigiTimes points to late 2020 as the earliest reasonable debut for unnamed headset, and identifies Taiwan’s original design manufacturing specialists Quanta Computer and Pegatron as handling the manufacturing. While the news firmly falls under ‘rumour’, there are a number of reasons the suggestion is both compelling and fascinating. Valve is the respected and often beloved video game [...]

• Improbable Partners with Tencent Cloud; Unity Acquires Obvioos

  1 month ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Improbable partners with Tencent Cloud; Unity acquires Obvioos; Anzu.io enters Xbox Tools and Middleware Program. Improbable partners with Tencent Cloud London-based simulation software distributor Improbable has announced a partnership with Tencent Cloud, with the latter’s computational resources now able to be utilised by Chinese developers using Improbable’s SpatialOS platform. AI, game iteration speed and scaling multiplayer simulations are all purported to benefit from the collaboration. The firms have [...]

• How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

  2 months ago News

  

  Twitter isn’t a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, there are lessons to be learned for game ad-tech providers – as well as game makers and publishers of ad-monetised games – after Twitter had a somewhat bad week. As reported by the BBC, on Thursday shares in Twitter fell by [...]

• Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

  2 months ago News

  

  Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over that decade? And what does it mean that Fyber FairBid offers a unified auction technology for app bidding ‘built from the ground up for the in-app programmatic era’? TheGamingEconomy caught up with Fyber president Offer Yehudai to learn more about the [...]