TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: ironSource acquires Luna Labs; Soccer Manager raises £3m; and GameStop CFO Jim Bell resigns. ironSource acquires Luna Labs Mobile and in-game advertising platform ironSource has acquired British video and playable ad creation provider Luna Labs for an undisclosed sum. Luna Labs is best known for allowing developers to create and optimise playable ads directly from their game’s source code via the Unity engine. Its current client list includes [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Activision Blizzard exceeds revenue forecast; Phoenix Games acquires SmileyGamer; and Google exploring Android anti-tracking feature. Activision Blizzard exceeds revenue forecast Activision Blizzard has released its financial results for the fourth quarter and year ending 31st December 2020, revealing that net revenue for the year totalled USD$8.086bn, representing a 20.9% increase from 2019. Revenue for Q4 totalled USD$2.413bn, which exceeded analyst expectations of USD$2.001bn. The climb in bookings has [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: AppLovin to acquire Adjust; MPL raises USD$95m (£70m); and TT Yuyin secures USD$100m (£73.2m) in Series B financing. AppLovin to acquire Adjust Mobile game publisher, marketplace, and advertising technology provider AppLovin has announced that it is set to acquire Berlin-based app measurement and marketing supplier Adjust. Financial terms of the acquisition have not been disclosed, however an anonymous source has suggested to Bloomberg that the deal is worth [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Embracer Group in USD$2.59bn (£1.89bn) acquisition haul; Nexters to go public via SPAC; and Anzu.io raises USD$9m (£6.6m). Embracer Group in USD$2.59bn (£1.89bn) acquisition haul Embracer Group has announced the acquisition of three companies, namely Borderlands developer Gearbox Entertainment; mobile studio Easybrain; and independent developer-publisher Aspyr Media, for a maximum total consideration of USD$2.593bn (£1.897bn). Firstly, Texas-based Gearbox Entertainment was secured for an initial purchase price of USD$363m [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Roblox to delay listing for second time; Buildbox raises USD$20m (£14.6m); and Pocket Worlds secures USD$7m (£5.1m) for mobile MMO. Roblox to delay listing for second time Roblox Corporation has delayed its plans to publicly list its shares on the New York Stock Exchange in February, after falling under the scrutiny of the US Securities and Exchange Commission (SEC) over how it categorises revenue generated via the sale [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: IDFA overhaul to land in early spring; Tencent acquires minority stake in Dontnod; and Huuuge Games sets IPO maximum price to zł1.67bn (£324m). IDFA overhaul to land in early spring Apple has announced that privacy changes to its Identifier for Advertisers (IDFA) are set to be implemented in “early spring”, upon the next beta release of its iOS 14 software. As part of the changes, users will be [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Sony launches immersive music division; Ubisoft partners with Lucasfilm on Star Wars title; and Tilting Point to invest USD$10m (£7.3m) in Storytaco’s Dangerous Fellows. Sony launches immersive music division Japanese technology conglomerate Sony has announced the launch of a new subsidiary during CES 2021, Sony Immersive Music Studios, focusing on developing experiences at the intersection of music, immersive entertainment, and video gaming. The debut demonstration of the initiative [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: ironSource acquires Soomla; Zupee raises USD$10m (£7.4m); and AlgoriX launches mobile gaming division. ironSource acquires Soomla Ad monetisation platform ironSource has announced the full acquisition of fellow Tel Aviv-based firm Soomla, which specialises in ad quality measurement and user optimisation. Financial terms of the deal have not been disclosed, while Soomla will continue to offer its SaaS products as an independent subsidiary brand. The acquisition bolsters ironSource in [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: CD Projekt under consumer protection scrutiny; Publicis launches dedicated gaming offering; and Venatus hires seven amid 38% growth. CD Projekt under consumer protection scrutiny CD Projekt has fallen under the scrutiny of the Polish Office of Competition and Consumer Protection (UOKiK) over the poor technical performance of its recently-released flagship title Cyberpunk 2077 on PlayStation 4 and Xbox One consoles. As outlined by UOKiK press officer Małgorzata Cieloch [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Gaijin Entertainment allegedly funding DPR militants; Asetek in IP deal with Granite Devices; and Microsoft calls for arbitration in Xbox drifting lawsuit. Gaijin Entertainment allegedly funding DPR militants Gaijin Entertainment, best known for its MMO shooter titles War Thunder, Crossout, and Star Conflict, has allegedly been actively supporting the self-styled Donetsk People’s Republic (DPR) dissident group in the disputed Ukrainian province of Donechyna. According to a report initially [...]