TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Nvidia acquires Arm for USD$40bn (£31bn); Twitch adverts now available programmatically; and Anubis Gaming raises USD$300,000 (£234,000). Nvidia acquires Arm for USD$40bn (£31bn) Nvidia has announced that it has reached an agreement with SoftBank Group Corp. to acquire Cambridge-based chipmaker Arm for a total consideration of up to USD$40bn (£31bn), consisting of USD$21.5bn (£16.8bn) in common stock, USD$12bn (£9.4bn) in cash, USD$1.5bn (£1.2bn) in issued equity, and up [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Zynga acquires Rollic; Nintendo profit up by 428%; Big Run Studios raises USD$5.25m (£4.00m); and Venatus partners with Frameplay. Zynga acquires Rollic Mobile gaming giant Zynga has announced that it has entered the hyper-casual market with the acquisition of Istanbul-based developer-publisher Rollic for a minimum cash consideration of USD$168m (£128m). As well as growing its audience by the measure of around 65 million monthly active users (MAUs), Zynga [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Activision Blizzard posts record Q2 results; Keywords Studios expects 13% revenue gain; and Ubisoft partners with Anzu.io. Activision Blizzard posts record Q2 results Activision Blizzard has joined fellow industry behemoths Electronic Arts (EA) and Take-Two Interactive in announcing company-record revenues for the previous financial quarter. GAAP net revenues surpassed the previously forecast USD$1.69bn (£1.29bn), climbing by 38.4% year-over-year to USD$1.932bn (£1.479bn), driven by a 45.9% boost to digital [...]

In this featured episode of ‘Advertisers Watching Ads’ covered by TheGamingEconomy, Automated Creative Founder Tom Ollerton joined Penny Parnell, Creative Director at Not on the High Street; Jay Richards, Founder of Imagen; and Craig Fenton, Google’s Director of Strategy and Operations in the UK. They picked apart recent advertising campaigns from distinct sectors: video gaming, sociopolitical, and athletic wear, highlighting strengths and areas of improvement for each ad. Building anticipation for the biggest live concert in history This episode starts with [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Admix secures USD$7m (£5.6m) Series A funding; DMarket raises USD$6.5m (£5.2m); and Machinations closes €580,000 (£520,000) seed round. Admix secures USD$7m (£5.6m) Series A funding In-game and XR advertising provider Admix has announced that it has raised USD$7m (£5.6m) in a Series A funding round led by London-based VC firm Force Over Mass, with additional contributions from Speedinvest, Sure Valley Ventures, and a host of angel investors. The [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Tencent to invest CN¥500bn (£57.0bn) in infrastructure; League of Legends adds in-game banners; and Renegades CEO fined USD$15,000 (£12,000) by FINRA. Tencent to invest CN¥500bn (£57.0bn) in infrastructure Dowson Tong, Senior Executive Vice President at Tencent Holdings Ltd. has announced that the Chinese conglomerate will be investing approximately CN¥500bn (£57.0bn) in infrastructure over the next five years, with aims to both support and diversify from its video game [...]

In this exclusive article for TheGamingEconomy, Mathias Würdemann (pictured below), Senior Online Marketing Manager at InnoGames, details the criteria and selection process the studio uses when selecting a self-service demand-side platform (DSP) to run its mobile campaigns. Programmatic advertising has been on everyone’s lips in the online marketing industry for a couple of years. Many mobile app companies understand that programmatic should be a part of the marketing mix if they are looking to scale beyond Facebook and Google. But for [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: CD Projekt now most valuable European game company; Amplifier Game Invest acquires DESTINYbit; and AdInMo raises USD$500,000 (£408,000). CD Projekt now most valuable European game company Warsaw-based CD Projekt SA is now the most valuable European game company, with its market capitalisation of €8.92bn (£7.97bn) surpassing that of French developer-publisher Ubisoft, which holds a value of €8.12bn (£7.25bn) at the time of writing. The Polish firm is best [...]

Like the vast majority of industries across the globe, the ongoing outbreak of the Covid-19 coronavirus has had a monumental impact upon the video games sector. TheGamingEconomy has invited thought leaders from across gaming to share their insight on the opportunities, and challenges, the industry faces, and what the long-term reverberations may entail. A double-edged sword for video games The COVID-19 crisis is a double-edged sword for the games industry. On the one hand, more people are staying at home and playing [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Niantic acquires 6D.ai; iDreamSky and CVC to lower Leyou bid; and mobile gaming on the rise during Covid-19. Niantic acquires 6D.ai Niantic has acquired fellow augmented reality (AR) firm 6D.ai for an undisclosed sum, as it bids to expand its offering within gaming as well as to other enterprise applications. 6D.ai is based in San Francisco and has built a range of APIs allowing smartphone cameras to detect [...]