Advertising

• The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  2 days ago News

  

  In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.   From time to time, I hear about a revolution in the online advertising business. Occasionally, I’ll listen in to conversations talking about how programmatic is up-ending the industry – changing ad buying habits, how consumers interact with adverts and transforming the industry with it. I do, [...]

• DeltaDNA Launches AdVantage Ad Management and Analytics Service

  3 days ago News

  

  DeltaDNA is well known throughout the games industry. It’s core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up gaming headlines across the globe. And now deltaDNA has launched a new ad management service called AdVantage. The platform promises to grant access to user-level ad revenue, as well as real-time player ‘lifetime value’ (LTV) calculations that purport to be more [...]

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• Roblox hits 100 million monthly users; Google testing Play Pass

  2 weeks ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s edition: Roblox hits 100 million monthly users; Google testing ‘Play Pass’ – a mobile gaming subscription service; and E3 leaks personal details of over 2000 industry professionals. Roblox hits 100 million monthly users Family MMO and game creation system Roblox has reached 100 million monthly active users (MAUs), surpassing Minecraft, which had 91 million MAUs as of March this year. Released in 2005, Roblox has experienced phenomenal growth over the [...]

• Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  2 weeks ago News

  

  Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing solutions. But just what does the new platform provide that is quite so different? And why has cross promotion historically been a tricky entity to perfect? We caught up with ironSource’s VP of product developer solutions, Nimrod Zuta, to find [...]

• Amazon Hiring for Gaming ‘Stealth Advertising’ Team; Microsoft Invests USD$1bn (£799m) in OpenAI

  4 weeks ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Amazon hiring for gaming ‘stealth advertising innovation’ team; Microsoft investing USD$1bn (£799m) in OpenAI; and Tencent invests in Antstream. Amazon hiring for ‘stealth advertising innovation’ to disrupt gaming industry Amazon is hiring for two roles as part of a ‘stealth advertising innovation’ team with the aim of disrupting the $100bn (£80bn) gaming industry. It is unclear whether the positions will be under the Amazon Advertising platform or as part [...]

• SkyWeaver dev Horizon Blockchain Games secures USD$3.74m (£2.97m) seed round

  4 weeks ago News

  

  Canadian game dev and blockchain infrastructure outfit Horizon Blockchain Games has completed a USD$3.75m (£2.97m) seed round. Reddit co-founder Alexis Ohanian’s venture fund Initialized Capital led the round, which was also supported by Golden Ventures, Polychain, Coinbase, Digital Currency Group and Inovia Capital. The seed round is likely to be a significant boon to bringing Horizon’s game SkyWeaver to market, and to the further development of the company’s blockchain video game network Arcadeum, which is pitched as a ‘crypto arcade’. Backing by [...]

• Private Equity Firm Blackstone Buys Vungle; Tencent Launches Streaming App for WeGame

  1 month ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Private equity firm Blackstone buys Vungle; Tencent launches streaming app for WeGame; and Baidu renews partnership with Snap. Private equity firm Blackstone buys Vungle Private equity firm Blackstone has announced it is purchasing performance marketing platform Vungle, which serves in-app video ads with publishers including Rovio and Zynga. While the exact terms of the deal have yet to be disclosed, sources have informed Techcrunch that the all-cash payment is [...]

• ironSource debuts new cross-platform mobile cross-promotion solution

  2 months ago News

  

  Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform – which TheGamingEconomy has previously covered – the new solution promises to maximise the value of all existing users by driving the adoption of games from across a given developer’s catalogue of titles. According to a statement to the press, the new ironSource technology [...]

• Snap Games details real-time multiplayer focus for hyper causal Snapchat games

  2 months ago News

  

  As one of the dominant social platforms for teenage and young adult users, Snapchat is an obvious home for hyper casual instant games. That’s something the platform’s team are keenly aware of, it would seem, as a number of games have recently become available for Snapchat, each playable directly within the messaging service. Yesterday, for example, the internal Snapchat games division Snap Games released its seventh titlefor the platform, Bitmoji Tennis. The launch coincided neatly with Wimbledon, and continues the platform’s Bitmoji [...]

• NBA 2K19 and the 'unskippable' ads fiasco

  2 months ago News

  

  2K’s long-standing and wildly popular basketball game NBA 2K19 has in recent days been the subject of a flood of frustration from players unhappy with the premium title’s apparent ramping up of ‘unskippable’ ads. It appears some of that frustration may be partially unfounded; the ads may not be unskippable, and they have always been part of the game. But the momentum that has built in recent days has seen a lashing out against 2K’s use of ads – and that [...]