TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: EG7 to acquire Piranha Games; AppsFlyer extends Series D to USD$225m+; and Keywords Studios boosts marketing capabilities with g-Net Media purchase. EG7 to acquire Piranha Games Stockholm-based video games holding group Enad Global 7 AB (EG7) has announced that it has signed an agreement to acquire Canadian PC and console developer Piranha Games for an initial consideration of CAD$31.4 (£18.0m), of which CAD$20.9m (£12.0m) is in cash and [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Virtuos acquires CounterPunch Studios; Mogul raises AUD$8m (£4.4m); and Unity Ads joins AppLovin and IronSource in gaming ads triopoly. Virtuos acquires CounterPunch Studios Singaporean developer Virtuos has acquired Los Angeles-based animation services provider CounterPunch Studios for an undisclosed sum. The acquired production studio is best known for its work on franchises including The Last of Us, Mortal Kombat, and Call of Duty, and will continue to operate as [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Kahoot raises USD$215m (£165m); Unity launches Game Growth Program; and Vungle acquires AlgoLift. Kahoot! raises USD$215m Oslo-based educational gaming company Kahoot! has announced that it has raised NOK1.978bn (USD$215.1m/£165.4m) via a private placement of 43 million shares to SoftBank Group Corp. The investment will be used by the Norwegian firm to continue development on its proprietary platform, as well as supporting its inorganic growth strategy through acquisitions. In [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Nvidia acquires Arm for USD$40bn (£31bn); Twitch adverts now available programmatically; and Anubis Gaming raises USD$300,000 (£234,000). Nvidia acquires Arm for USD$40bn (£31bn) Nvidia has announced that it has reached an agreement with SoftBank Group Corp. to acquire Cambridge-based chipmaker Arm for a total consideration of up to USD$40bn (£31bn), consisting of USD$21.5bn (£16.8bn) in common stock, USD$12bn (£9.4bn) in cash, USD$1.5bn (£1.2bn) in issued equity, and up [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Zynga acquires Rollic; Nintendo profit up by 428%; Big Run Studios raises USD$5.25m (£4.00m); and Venatus partners with Frameplay. Zynga acquires Rollic Mobile gaming giant Zynga has announced that it has entered the hyper-casual market with the acquisition of Istanbul-based developer-publisher Rollic for a minimum cash consideration of USD$168m (£128m). As well as growing its audience by the measure of around 65 million monthly active users (MAUs), Zynga [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Activision Blizzard posts record Q2 results; Keywords Studios expects 13% revenue gain; and Ubisoft partners with Anzu.io. Activision Blizzard posts record Q2 results Activision Blizzard has joined fellow industry behemoths Electronic Arts (EA) and Take-Two Interactive in announcing company-record revenues for the previous financial quarter. GAAP net revenues surpassed the previously forecast USD$1.69bn (£1.29bn), climbing by 38.4% year-over-year to USD$1.932bn (£1.479bn), driven by a 45.9% boost to digital [...]

In this featured episode of ‘Advertisers Watching Ads’ covered by TheGamingEconomy, Automated Creative Founder Tom Ollerton joined Penny Parnell, Creative Director at Not on the High Street; Jay Richards, Founder of Imagen; and Craig Fenton, Google’s Director of Strategy and Operations in the UK. They picked apart recent advertising campaigns from distinct sectors: video gaming, sociopolitical, and athletic wear, highlighting strengths and areas of improvement for each ad. Building anticipation for the biggest live concert in history This episode starts with [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Admix secures USD$7m (£5.6m) Series A funding; DMarket raises USD$6.5m (£5.2m); and Machinations closes €580,000 (£520,000) seed round. Admix secures USD$7m (£5.6m) Series A funding In-game and XR advertising provider Admix has announced that it has raised USD$7m (£5.6m) in a Series A funding round led by London-based VC firm Force Over Mass, with additional contributions from Speedinvest, Sure Valley Ventures, and a host of angel investors. The [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Tencent to invest CN¥500bn (£57.0bn) in infrastructure; League of Legends adds in-game banners; and Renegades CEO fined USD$15,000 (£12,000) by FINRA. Tencent to invest CN¥500bn (£57.0bn) in infrastructure Dowson Tong, Senior Executive Vice President at Tencent Holdings Ltd. has announced that the Chinese conglomerate will be investing approximately CN¥500bn (£57.0bn) in infrastructure over the next five years, with aims to both support and diversify from its video game [...]

In this exclusive article for TheGamingEconomy, Mathias Würdemann (pictured below), Senior Online Marketing Manager at InnoGames, details the criteria and selection process the studio uses when selecting a self-service demand-side platform (DSP) to run its mobile campaigns. Programmatic advertising has been on everyone’s lips in the online marketing industry for a couple of years. Many mobile app companies understand that programmatic should be a part of the marketing mix if they are looking to scale beyond Facebook and Google. But for [...]