TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Admix secures USD$7m (£5.6m) Series A funding; DMarket raises USD$6.5m (£5.2m); and Machinations closes €580,000 (£520,000) seed round. Admix secures USD$7m (£5.6m) Series A funding In-game and XR advertising provider Admix has announced that it has raised USD$7m (£5.6m) in a Series A funding round led by London-based VC firm Force Over Mass, with additional contributions from Speedinvest, Sure Valley Ventures, and a host of angel investors. The [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Tencent to invest CN¥500bn (£57.0bn) in infrastructure; League of Legends adds in-game banners; and Renegades CEO fined USD$15,000 (£12,000) by FINRA. Tencent to invest CN¥500bn (£57.0bn) in infrastructure Dowson Tong, Senior Executive Vice President at Tencent Holdings Ltd. has announced that the Chinese conglomerate will be investing approximately CN¥500bn (£57.0bn) in infrastructure over the next five years, with aims to both support and diversify from its video game [...]

In this exclusive article for TheGamingEconomy, Mathias Würdemann (pictured below), Senior Online Marketing Manager at InnoGames, details the criteria and selection process the studio uses when selecting a self-service demand-side platform (DSP) to run its mobile campaigns. Programmatic advertising has been on everyone’s lips in the online marketing industry for a couple of years. Many mobile app companies understand that programmatic should be a part of the marketing mix if they are looking to scale beyond Facebook and Google. But for [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: CD Projekt now most valuable European game company; Amplifier Game Invest acquires DESTINYbit; and AdInMo raises USD$500,000 (£408,000). CD Projekt now most valuable European game company Warsaw-based CD Projekt SA is now the most valuable European game company, with its market capitalisation of €8.92bn (£7.97bn) surpassing that of French developer-publisher Ubisoft, which holds a value of €8.12bn (£7.25bn) at the time of writing. The Polish firm is best [...]

Like the vast majority of industries across the globe, the ongoing outbreak of the Covid-19 coronavirus has had a monumental impact upon the video games sector. TheGamingEconomy has invited thought leaders from across gaming to share their insight on the opportunities, and challenges, the industry faces, and what the long-term reverberations may entail. A double-edged sword for video games The COVID-19 crisis is a double-edged sword for the games industry. On the one hand, more people are staying at home and playing [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Niantic acquires 6D.ai; iDreamSky and CVC to lower Leyou bid; and mobile gaming on the rise during Covid-19. Niantic acquires 6D.ai Niantic has acquired fellow augmented reality (AR) firm 6D.ai for an undisclosed sum, as it bids to expand its offering within gaming as well as to other enterprise applications. 6D.ai is based in San Francisco and has built a range of APIs allowing smartphone cameras to detect [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Tencent revenue up 21%; video game usage rises amid Covid-19; and users prefer non-intrusive gaming ads to display units. Tencent revenue up 21% Tencent Holdings Limited has posted its financial results for the fourth quarter and full-year 2019, with its annual revenue climbing by 21% from the previous year to CN¥337.29bn (£40.38bn), moreover operating profit increased by a similar measure (22%) to CN¥118.69bn (£14.21bn). Income from its gaming [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Video games UA spend to hit £37bn; PlatinumGames developing engine; and Comscore and Twitch partner for streaming analytics. Video games UA spend to hit £37bn Mobile attribution platform AppsFlyer has predicted that gaming app spend on user acquisition (UA) will reach £37bn by 2022, a 118% increase from the £17bn spent in 2019. The prolific increase reflects the competitiveness of the sector, with gaming responsible for an estimated [...]

As part of the recent UK budget, the government confirmed that it is pressing ahead with its somewhat controversial Digital Services Tax. As reported by the Financial times, the UK plans to raise £500m a year by applying the tax primarily to large US tech companies. It is being seen as a means to secure money in relation to allegations that many large tech outfits are not paying enough tax in the areas in which they operate, instead using low tax [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: iDreamSky in Leyou takeover talks with CVC; Facebook sues oneAudience; and NetEase releases 2019 financial results. iDreamSky in Leyou takeover talks with CVC Mobile developer iDreamSky Technology Holdings Ltd. is in advanced talks with private equity firm CVC Capital Partners to partner on an estimated USD$1.4bn (£1.1bn) acquisition deal for Hong Kong-based video game holding company Leyou Technologies Holdings Ltd., according to sources speaking to Bloomberg. As previously [...]