TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: CD Projekt under consumer protection scrutiny; Publicis launches dedicated gaming offering; and Venatus hires seven amid 38% growth. CD Projekt under consumer protection scrutiny CD Projekt has fallen under the scrutiny of the Polish Office of Competition and Consumer Protection (UOKiK) over the poor technical performance of its recently-released flagship title Cyberpunk 2077 on PlayStation 4 and Xbox One consoles. As outlined by UOKiK press officer Małgorzata Cieloch [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: eUnited and Backstageplay terminate merger agreement; Ignition Facility founded; and Light Brick Studio splits from Lego Group. eUnited and Backstageplay terminate merger agreement Los Angeles-based esports organisation eUnited and mobile entertainment and gamification platform Backstageplay, which operates out of Vancouver, have announced that they have terminated the merger agreement brokered between the firms in June this year. Prevailing market conditions and ongoing economic uncertainty driven by the ongoing [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Take-Two Interactive to acquire Playdots for USD$192m (£146m); RektGlobal buys Fearless Media; and first India-focused video games VC firm launches. Take-Two Interactive to acquire Playdots for USD$192m (£146m) Take-Two Interactive has announced that it is set to acquire mobile developer Playdots for USD$192m (£146m), comprising of USD$90m (£68m) in cash and USD$102m (£77m) in newly issued common stock shares. The acquired New York-based studio has released three titles [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Logic exclusively signs with Twitch; Amber merges with KaraOkulta; and executive changes at ESL. Logic exclusively signs with Twitch Rapper Logic has signed a deal, reportedly worth seven figures, to stream exclusively through Twitch, becoming the first established musician to do so. The artist, real name Sir Robert Bryson Hall II, announced his retirement from releasing albums just four days ago (17th July 2020), stating that the decision [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: iPad games spend hits record level; META raises €1m (£870,000); and gaming social video surges. iPad games spend hits record level Consumer spend on iPad devices across all apps passed USD$2.1bn (£1.7bn) in a single quarter for the first time, driven by a record USD$1.6bn (£1.3bn) spent on games during Q1 2020, according to estimates compiled by Sensor Tower. The majority of this record spend was driven by [...]

In this special exclusive contributed piece, Dimoso CEO Jacki Vause considers the fine art of publishing mobile games to China. Vause is a widely respected veteran of the tech, mobile and PR space, has been named one of PCR’s Top-30 Women in Mobile, and is an experienced entrepreneur and founder. — China should be considered by all mobile games developers who are looking to take their games global. Over the years I have represented many developers and publishers both from the East [...]

Esports organisation Gen.G has partnered with cosmetics specialist Benefit to deliver a an initiative targeting female gamers that will include a series of beauty routine videos staring women popular as streamers and players. The ‘Game Face’ video series continues Gen.G’s apparent effort to recognise, serve and encourage female presence in the esports player-base, industry, community and audience. Not all females that devote time to gaming will find interest in beauty videos, of course, but the move seemingly demonstrates the significance of [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Facebook acquires cloud gaming outfit PlayGiga; Bidstack secures £10m Agency Trade Deal; and Call of Duty: Modern Warfare clears USD$1bn (£776.4m) in sales Facebook acquires cloud gaming outfit PlayGiga Social networking giant Facebook has acquired Madrid-based cloud gaming company PlayGiga. As reported by CNBC, the move furthers Facebook’s increasing presence in the gaming space, following the news that it picked up VR studio Beat Games last month. Equally, with [...]

Twitter isn’t a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, there are lessons to be learned for game ad-tech providers – as well as game makers and publishers of ad-monetised games – after Twitter had a somewhat bad week. As reported by the BBC, on Thursday shares in Twitter fell by [...]

For all its snowballing success, esports arguably has a perception problem. Say ‘esports’ to those both inside and beyond the worlds of games, brands, and marketing, and they will perhaps imagine something like a vast arena with sweeping spotlights passing over 20,000 cheering fans, as pro players in heavily branded athletics jerseys do battle in a game like League of Legends. Perhaps a commentator will be unleashing flurries of jargon as a team manager nervously paces back and forth near the [...]