Analytics

• How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

  2 weeks ago News

  

  Twitter isn’t a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, there are lessons to be learned for game ad-tech providers – as well as game makers and publishers of ad-monetised games – after Twitter had a somewhat bad week. As reported by the BBC, on Thursday shares in Twitter fell by [...]

• Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Apple Arcade Rival Play Pass

  2 months ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming.  In today’s edition: Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Play Pass Subscription Service; Borderlands 3 Pushes Franchise Over USD$1bn (£803.6m) Net Bookings Line Cloud Gaming in Asia to Hit USD$3bm (£2.4bn) Revenues by 2023 The cloud gaming space in Asia is set to generate revenues of USD$3bn (£2.4bn) by 2023, according to a new report by market research and consulting firm Niko Partners. The company’s [...]

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• Steam Devs May Be Under-Pricing Their Games, Says No More Robots; Nintendo Files Lawsuit Against ROMs website

  2 months ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: No More Robots Boss Says Steam Games Are Under-Priced; Nintendo files lawsuit against ROMs website; Apple Arcade isn’t for Team17 No More Robot’s Research Suggests Indie Games Are Under-priced The CEO and founder of independent game publisher No More Robots has conducted research which he believes points to developers targeting Steam under-pricing their games. Mike Rose’s report ‘How well are PC games selling on Steam in 2019?’ looks at [...]

• DeltaDNA Launches AdVantage Ad Management and Analytics Service

  3 months ago News

  

  DeltaDNA is well known throughout the games industry. It’s core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up gaming headlines across the globe. And now deltaDNA has launched a new ad management service called AdVantage. The platform promises to grant access to user-level ad revenue, as well as real-time player ‘lifetime value’ (LTV) calculations that purport to be more [...]

• ironSource debuts new cross-platform mobile cross-promotion solution

  4 months ago News

  

  Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform – which TheGamingEconomy has previously covered – the new solution promises to maximise the value of all existing users by driving the adoption of games from across a given developer’s catalogue of titles. According to a statement to the press, the new ironSource technology [...]

• Tencent and Riot rumoured to be partnering on League of Legends mobile

  6 months ago News

  

  Chinese technology giant Tencent is understood to be partnering with Riot Games to bring the latter’s globally popular PC game League of Legends to mobile. While Tencent can feel like a company that dominates the headlines all too often, this one is simply too big to ignore. League of Legends is an absolute giant of the booming esports sector; an industry that is expected to reach a global value of USD$1bn (£788.7m) in 2019, according to figures from analytics and data [...]

• One Billion Female Gamers: How the Demographics of Play are Shifting

  6 months ago News

  

  New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their current gender ratio shouldn’t come as a surprise. Many statistics over the past decade or so have pointed to a rise in the numbers of females playing games regularly. Thanks to an ongoing diversification of the types of games available [...]

• Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

  7 months ago News

  

  Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We’ve all heard so much about AI in recent months that it’s easy to assume any reference to it is simply over-enthusiastic marketing speak. But what this collection of tech giants have underway is pretty fascinating. It’s also somewhat confusing, as it’s a little complicated on the technical side of things. So let’s take a look at [...]

• deltaDNA: Maturing Mobile Games Market Sends Revenues Soaring Off the Chart

  7 months ago News

  

  In this contributed piece written exclusively for TheGamingEconomy, Mark Robinson, CEO of global game analytics and real-time marketing powerhouse deltaDNA, considers a shift in the balance of power in the mobile space that is seeing success democratised as investors return… The Free-to-Play (F2P) mobile games market has always been dominated by a handful of juggernaut publishers generating the lion’s share of revenue. However, with the market beginning to reach maturity, this long-established status quo is now giving way to a model [...]

• Disruptor Beam Lifts Lid on Mobile Live-Ops & Game Dev Platform

  7 months ago News

  

  The Boston-based development studio Disruptor Beam has made a move into game tech, revealing that it is releasing a new platform for mobile game development and live ops. Known for its work on Game of Thrones, The Walking Dead, and in particular Star Trek mobile games, Disruptor Beam is now making its Disruptor Engine available to third parties. The new platform is essentially a commercialised version of its internal game technology, which has been used to build and maintain titles like [...]