Analytics

• What Does House of Lords Proposed 'Digital Authority' Mean for Games?

  2 weeks ago News

  

  A new report from the House of Lords has proposed the formation of a new ‘Digital Authority’ to monitor and even regulate technology companies, and make sure that UK law evolves in tandem with technology. As reported by the BBC, the document looks at tech firms’ management of data and privacy breaches, and their handling of problematic social behaviour over online platforms. The reports’ authors have branded responses to such issues as ‘inadequate’, and stress a belief that self-regulation on some [...]

• Short-Form Game Video Service Medal Secures £2.7m in Funding

  1 month ago News

  

  New game ‘clipping’ service Medal has raised USD$3.5m (£2.7m) in investment. The success of the funding round appears to demonstrate that Medal’s short-form video clips platform has potential and appeal. Certainly, tech-savvy investors are apparently convinced. Medal lets users record the previous 15 seconds of their gameplay with a single click, bringing the approximate function of the ‘share’ buttons seen on console to the perennially booming PC market. Clips can then be shared as a generated link, or via the Medal [...]

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• Facebook Sees More Q4 Mobile App Downloads than Any Other Publisher Globally

  1 month ago News

  

  Social Networking giant Facebook saw its mobile app downloaded more times than those of any other publisher globally in the closing months of 2018, according to a new report. The Facebook app was downloaded 800 million times through October to December last year, putting it a significant way ahead of the next best performing publisher, Google, which counted over 650 million downloads through the period. The numbers come from insights by enterprise-level data outfit Sensor Tower, which looked at downloads across both [...]

• Free-to-Play EA Sports Mobile Titles Generate £763m in Revenue

  2 months ago News

  

  According to a new report, the EA Sports division of EA has seen its free-to-play mobile games bank revenues of USD$1bn (£763m) to date. That’s according to research by mobile data outfit Sensor Tower. The estimate – which reflects spending across both the Apple and Google Play stores – totals revenues from EA’s releases across the Madden NFL, FIFA Soccer, NBA Live, and EA Sports UFC mobile franchises. Remarkably, it does not include money generated by EA Sports titles licensed to and [...]

• Amazon Rumoured to Be Developing Game Streaming Service

  2 months ago News

  

  Amazon may be joining Microsoft and Google in the race to establish a leading game streaming service. According to two insiders who spoke to The Information (as highlighted by GamesIndustry.biz), Amazon hopes to launch the unconfirmed service in 2020. Streaming games allows consumers to ditch expensive gaming hardware, discs, and even the downloading of content. That’s because the approach typically streams titles directly from the cloud, in much the same way that TV and film streaming platforms like Netflix function. Amazon, of course, [...]

• ironSource Debuts New Platform for Monitoring Return on Advertising Spend

  3 months ago News

  

  Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But as the in-game and app-based advertising model continues to find a more established footing, its ecosystem is at the same time evolving into a rather complex beast. ROAS Optimizer hopes to address that complexity, while simultaneously automating bid optimisation with a [...]

• Indian Gamer Behaviour Must Be Played Up to Better Target Ads

  12 months ago News

  

  Users’ behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers, leading to bad user experience and a waste of inventory. In a Q&A with ExchangeWire, Nazara Games CEO, Manish Agarwal, discusses the challenges he faces in supporting the Indian ad market and stresses the need for brands to produce creatives that do not interfere with gameplay experience. And he should know, considering Nazara has more than six million monthly active [...]