It’s easy to feel instinctively optimistic about in-game advertising. In recent years there’s been a powerful sense that in-game ads aren’t simply an increasingly valuable means of income for developers and publishers; perhaps they’re now understood and embraced by more consumers and industry figures than ever before. Furthermore, there is an ever more diverse spread of games, markets and consumers where ads are fitting. And now it feels like there are a greater number of platforms, approaches and tools through which [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Games grew 4% in 2019 to USD$120.1bn (£91.8bn); Razer applies for Digital Full Bank License in Singapore; and Xiaomi set to invest CNY¥50bn (£5.5bn) in AI, 5G and IoT. Games grew 4% in 2019 to USD$120.1bn (£91.8bn) Games globally generated USD$120.1bn (£91.8bn) in 2019, marking 3% growth from the previous year. Strikingly, Fortnite alone accounted for USD$1.8bn (£1.4bn) of the total revenues, assertion its position as a bona fide [...]

In recent years Amazon has continued to expand its Game Tech offering, providing numerous tools and services from within the cloud, covering back-end services, analytics, monetisation and game development itself. And according to Eric Morales, Games Industry Segment Leader, EMEA for Game Tech, which sits within the Amazon Web Services (AWS) division, it’s part of a movement that could change the way people make games, letting them swap process for creativity. As such TheGamingEconomy caught up with Morales to get a sense [...]

Twitter isn’t a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, there are lessons to be learned for game ad-tech providers – as well as game makers and publishers of ad-monetised games – after Twitter had a somewhat bad week. As reported by the BBC, on Thursday shares in Twitter fell by [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming.  In today’s edition: Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Play Pass Subscription Service; Borderlands 3 Pushes Franchise Over USD$1bn (£803.6m) Net Bookings Line Cloud Gaming in Asia to Hit USD$3bm (£2.4bn) Revenues by 2023 The cloud gaming space in Asia is set to generate revenues of USD$3bn (£2.4bn) by 2023, according to a new report by market research and consulting firm Niko Partners. The company’s [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: No More Robots Boss Says Steam Games Are Under-Priced; Nintendo files lawsuit against ROMs website; Apple Arcade isn’t for Team17 No More Robot’s Research Suggests Indie Games Are Under-priced The CEO and founder of independent game publisher No More Robots has conducted research which he believes points to developers targeting Steam under-pricing their games. Mike Rose’s report ‘How well are PC games selling on Steam in 2019?’ looks at [...]

DeltaDNA is well known throughout the games industry. It’s core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up gaming headlines across the globe. And now deltaDNA has launched a new ad management service called AdVantage. The platform promises to grant access to user-level ad revenue, as well as real-time player ‘lifetime value’ (LTV) calculations that purport to be more [...]

Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform – which TheGamingEconomy has previously covered – the new solution promises to maximise the value of all existing users by driving the adoption of games from across a given developer’s catalogue of titles. According to a statement to the press, the new ironSource technology [...]

Chinese technology giant Tencent is understood to be partnering with Riot Games to bring the latter’s globally popular PC game League of Legends to mobile. While Tencent can feel like a company that dominates the headlines all too often, this one is simply too big to ignore. League of Legends is an absolute giant of the booming esports sector; an industry that is expected to reach a global value of USD$1bn (£788.7m) in 2019, according to figures from analytics and data [...]

New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their current gender ratio shouldn’t come as a surprise. Many statistics over the past decade or so have pointed to a rise in the numbers of females playing games regularly. Thanks to an ongoing diversification of the types of games available [...]