Analytics

• ironSource debuts new cross-platform mobile cross-promotion solution

  3 weeks ago News

  

  Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform – which TheGamingEconomy has previously covered – the new solution promises to maximise the value of all existing users by driving the adoption of games from across a given developer’s catalogue of titles. According to a statement to the press, the new ironSource technology [...]

• Tencent and Riot rumoured to be partnering on League of Legends mobile

  2 months ago News

  

  Chinese technology giant Tencent is understood to be partnering with Riot Games to bring the latter’s globally popular PC game League of Legends to mobile. While Tencent can feel like a company that dominates the headlines all too often, this one is simply too big to ignore. League of Legends is an absolute giant of the booming esports sector; an industry that is expected to reach a global value of USD$1bn (£788.7m) in 2019, according to figures from analytics and data [...]

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• One Billion Female Gamers: How the Demographics of Play are Shifting

  2 months ago News

  

  New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their current gender ratio shouldn’t come as a surprise. Many statistics over the past decade or so have pointed to a rise in the numbers of females playing games regularly. Thanks to an ongoing diversification of the types of games available [...]

• Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

  3 months ago News

  

  Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We’ve all heard so much about AI in recent months that it’s easy to assume any reference to it is simply over-enthusiastic marketing speak. But what this collection of tech giants have underway is pretty fascinating. It’s also somewhat confusing, as it’s a little complicated on the technical side of things. So let’s take a look at [...]

• deltaDNA: Maturing Mobile Games Market Sends Revenues Soaring Off the Chart

  3 months ago News

  

  In this contributed piece written exclusively for TheGamingEconomy, Mark Robinson, CEO of global game analytics and real-time marketing powerhouse deltaDNA, considers a shift in the balance of power in the mobile space that is seeing success democratised as investors return… The Free-to-Play (F2P) mobile games market has always been dominated by a handful of juggernaut publishers generating the lion’s share of revenue. However, with the market beginning to reach maturity, this long-established status quo is now giving way to a model [...]

• Disruptor Beam Lifts Lid on Mobile Live-Ops & Game Dev Platform

  3 months ago News

  

  The Boston-based development studio Disruptor Beam has made a move into game tech, revealing that it is releasing a new platform for mobile game development and live ops. Known for its work on Game of Thrones, The Walking Dead, and in particular Star Trek mobile games, Disruptor Beam is now making its Disruptor Engine available to third parties. The new platform is essentially a commercialised version of its internal game technology, which has been used to build and maintain titles like [...]

• What Does House of Lords Proposed 'Digital Authority' Mean for Games?

  4 months ago News

  

  A new report from the House of Lords has proposed the formation of a new ‘Digital Authority’ to monitor and even regulate technology companies, and make sure that UK law evolves in tandem with technology. As reported by the BBC, the document looks at tech firms’ management of data and privacy breaches, and their handling of problematic social behaviour over online platforms. The reports’ authors have branded responses to such issues as ‘inadequate’, and stress a belief that self-regulation on some [...]

• Short-Form Game Video Service Medal Secures £2.7m in Funding

  5 months ago News

  

  New game ‘clipping’ service Medal has raised USD$3.5m (£2.7m) in investment. The success of the funding round appears to demonstrate that Medal’s short-form video clips platform has potential and appeal. Certainly, tech-savvy investors are apparently convinced. Medal lets users record the previous 15 seconds of their gameplay with a single click, bringing the approximate function of the ‘share’ buttons seen on console to the perennially booming PC market. Clips can then be shared as a generated link, or via the Medal [...]

• Facebook Sees More Q4 Mobile App Downloads than Any Other Publisher Globally

  5 months ago News

  

  Social Networking giant Facebook saw its mobile app downloaded more times than those of any other publisher globally in the closing months of 2018, according to a new report. The Facebook app was downloaded 800 million times through October to December last year, putting it a significant way ahead of the next best performing publisher, Google, which counted over 650 million downloads through the period. The numbers come from insights by enterprise-level data outfit Sensor Tower, which looked at downloads across both [...]

• Free-to-Play EA Sports Mobile Titles Generate £763m in Revenue

  6 months ago News

  

  According to a new report, the EA Sports division of EA has seen its free-to-play mobile games bank revenues of USD$1bn (£763m) to date. That’s according to research by mobile data outfit Sensor Tower. The estimate – which reflects spending across both the Apple and Google Play stores – totals revenues from EA’s releases across the Madden NFL, FIFA Soccer, NBA Live, and EA Sports UFC mobile franchises. Remarkably, it does not include money generated by EA Sports titles licensed to and [...]