APAC

• Facebook Sees More Q4 Mobile App Downloads than Any Other Publisher Globally

  2 months ago News

  

  Social Networking giant Facebook saw its mobile app downloaded more times than those of any other publisher globally in the closing months of 2018, according to a new report. The Facebook app was downloaded 800 million times through October to December last year, putting it a significant way ahead of the next best performing publisher, Google, which counted over 650 million downloads through the period. The numbers come from insights by enterprise-level data outfit Sensor Tower, which looked at downloads across both [...]

• Government Freeze on China's Games Market Continues to Thaw – But Is It Enough?

  3 months ago News

  

  More games are to be released in China. Under normal circumstances, that statement would be far from newsworthy. But for nine months in 2018, the world’s largest games market had been significantly stifled by new Government regulation. In March last year, following a restructuring of the state institutions, China’s Government declined to approve a single new video game for release. Many titles were simply stopped in their tracks, while numerous others hand their monetisation potential stifled. Updates and new content, after [...]

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• China's Government Ends 9-Month Freeze on New Game Approvals

  4 months ago News

  

  China may be the world’s biggest game market, with regard to user numbers and revenues, but for many months the nation’s Government had declined to approve a single new game. That all changed in recent days. As reported by the South China Morning Post, a new body, the State Administration of Radio and Television (SART), was formed in March 2018, with a view to monitoring media content intended for public consumption. From 28 March 2018, no new game titles were approved [...]

• South Korea Declares Game-Boosting Services Illegal

  4 months ago News

  

  If you’re caught offering ‘boosting’ services to video game players in South Korea, you may now face a USD$17,800 (£14,000) fine, or two-years jail time. Boosting sees less-experienced users of a given game grant accomplished players access to their account for that title. The high-level player then ‘boosts’ the accessed account, deploying their skills to rapidly progress a player-character through a game. ‘Levelling up’ the player account typically opens access to higher levels of game competition, increased powers, and new weapons [...]

• Your App Has Launched, Now How Are You Going to Make Money?

  5 months ago News

  

  Whether your mobile app is ‘just’ another extension of your long-owned and monetised media property, or a brand-new, standalone product that you are launching as a new developer, you have a few immediate choices to make – choices that, while not set in stone forever, will chart the course of your app’s life. Writing exclusively for TheGamingEconomy, Ryoksuke Izumi (pictured below), VP – Japan, Korea, SEA, AdColony, outlines the key considerations for monetising your app. The first is – to be free, [...]

• Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn

  11 months ago News

  

  Fortnite is the break-out gaming success of the year. It has currently got 45 million users playing the game (across platforms) and has a run rate of around USD$3bn (£2.3bn) per year. The game has barely touched the sides in terms of growth; and with its Android launch next month, a huge spike in user growth is expected. The freemium gaming model perfected Fortnite’s success has been built on a freemium model. Its ‘Battle Royale’ version is free-to-play across all platforms. Players [...]

• Indian Gamer Behaviour Must Be Played Up to Better Target Ads

  1 year ago News

  

  Users’ behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers, leading to bad user experience and a waste of inventory. In a Q&A with ExchangeWire, Nazara Games CEO, Manish Agarwal, discusses the challenges he faces in supporting the Indian ad market and stresses the need for brands to produce creatives that do not interfere with gameplay experience. And he should know, considering Nazara has more than six million monthly active [...]

• Korean Mobile Developers Aim For Global Ad Markets as Local Competition Intensifies

  1 year ago News

  

  Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate better ad revenue. To do this successfully, these developers must create products for a global audience and find marketing and ad agencies that can serve as a distribution gateway, says Sagi Niri, COO of Matomy, which recently opened an office in Seoul, South Korea. In this Q&A with ExchangeWire, Niri further explains why Korean developers are struggling to expand globally and [...]