AR
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Nintendo 'Not Exactly Satisfied' with Numerous Successes
Ever one to be modest about its achievements, Nintendo has revealed that the huge success of many of its current first-party IP titles has left the company longing for more. As revealed in a new investor-facing Q&A report, the company is looking to expand the reach of its games and connect with more new users. Any contemporary game company is likely to be pursuing those goals, of course. But recent months have seen new Pokémon titles ‘Let’s Go! Pikachu’ and ‘Let’s [...]
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How Pokémon Won Over the United Nations
This week, developer Niantic revealed that it has partnered with the United Nations to create ‘tourism experiences’ delivered as ‘real-world games’. The AR specialist studio will build titles specifically with the United Nations World Tourism Organization (UNWTO), with a view to work enhancing global tourism. Niantic, of course, created the global phenomenon that is Pokémon GO. In May 2018 alone, almost two years after the AR title’s launch, 147 million people played the game, according to Superdata. The data outfit also reported [...]
