Audience

• Switch Lite Sales Predictions Trigger Nintendo Stock Drop; Manticore Games Secures USD$30m (£24.1m) for Accessible Dev Tech

  3 weeks ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming.  In today’s edition: Switch Lite Sales Predictions Trigger Nintendo Stock Drop; Manticore Games Secures USD$30m (£24.1m) for Accessible Dev Tech; Nintendo Debuts Mario Kart Mobile Subscription Service Switch Lite Sales Predictions Trigger Nintendo Stock Drop Reports have come in that the new Nintendo Switch Lite shifted 160,000 units in its first week on sale in Japan. That number falls below earlier projections by Citibank, leading Nintendo stocks to drop to their [...]

• PUBG Mobile Revenue Passes USD$1 Billion (£803.6m); Unity Acquires DeltaDNA

  3 weeks ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: PUBG Mobile Revenue Passes USD$1 Billion (£803.6m); Unity Acquires DeltaDNA; French Court’s Steam Second Hand Sales Ruling Contradicts EU Law, Says Trade Body PUBG Mobile Revenue Passes USD$1 Billion (£803.6m) Milestone Tencent’s PUBG Mobile has cleared USD$1bn (£803.6m) in revenue since undergoing a re-brand in the tech giant’s home territory of China. That’s according to Sensor Tower data, which points to 540% year-on-year growth since the battle royale game [...]

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• The Future of Premium? Hands on With Apple Arcade

  3 weeks ago News

  

  By the time Apple’s mobile gaming subscription service launched yesterday, we’d all heard plenty of theorising about the potential success, failure and impact of the platform. A lot of questions remain that will only be answered with the passage of time. But getting it in your hands? There’s something all the pre-launch detail and commentary couldn’t capture; the feeling of access to Apple Arcade. If you need a refresher, Apple Arcade was introduced to the App Store yesterday on iPhones, with the [...]

• Apple Arcade Detailed; Capcom Wins Patent Lawsuit; Disney Reported to be Looking to Sell FoxNet Studio

  1 month ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Apple confirms Apple arcade date and price; Capcom wins legal clash with Koei Tecmo; Disney reported to be selling FoxNet gaming business. Apple Arcade coming September 19th at £4.99 a month Apple has provided more details on the gaming subscription service it announced back in March. Apple Arcade offers a curated and expanding collection of games, and will debut on September 19th, having been priced at USD$4.99 (£4) per [...]

• Team17 sees revenues climb 97%; BAFTA drops mobile category in game awards restructuring

  1 month ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17’s 97% revenue growth; BAFTA restructures game awards; Google Stadia VP talks cross-progression and free trials; app games for crivers outfit Drivetime secures USD$11m (£8.9m) investment. Team17 eyes acquisitions as revenues climb 97% through FH2019 As its 29th anniversary nears, UK developer and publisher Team17 has reported a 97% uptake in revenues for the first half of 2019. As detailed in a report by GamesIndustry.biz, the revenues for [...]

• Admix's Vision for Ads as Game Assets: Moving From 'Ad Tech' to 'Game Development Tool'

  2 months ago News

  

  Game development sometimes has a complicated relationship with ad tech. Advertising solutions might help pay the bills, but they are often seen as something ‘other’; an entity that is separated from the technology that is used to actually make games. It’s a less than elegant oversimplification, but game developers use development tools, middleware and engines to make games. After that ad tech is applied or employed to monetise games. As such you’d be forgiven for thinking there were two very distinct [...]

• The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  2 months ago News

  

  In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.   From time to time, I hear about a revolution in the online advertising business. Occasionally, I’ll listen in to conversations talking about how programmatic is up-ending the industry – changing ad buying habits, how consumers interact with adverts and transforming the industry with it. I do, [...]

• Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  2 months ago News

  

  Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing solutions. But just what does the new platform provide that is quite so different? And why has cross promotion historically been a tricky entity to perfect? We caught up with ironSource’s VP of product developer solutions, Nimrod Zuta, to find [...]

• SkyWeaver dev Horizon Blockchain Games secures USD$3.74m (£2.97m) seed round

  3 months ago News

  

  Canadian game dev and blockchain infrastructure outfit Horizon Blockchain Games has completed a USD$3.75m (£2.97m) seed round. Reddit co-founder Alexis Ohanian’s venture fund Initialized Capital led the round, which was also supported by Golden Ventures, Polychain, Coinbase, Digital Currency Group and Inovia Capital. The seed round is likely to be a significant boon to bringing Horizon’s game SkyWeaver to market, and to the further development of the company’s blockchain video game network Arcadeum, which is pitched as a ‘crypto arcade’. Backing by [...]

• ironSource debuts new cross-platform mobile cross-promotion solution

  3 months ago News

  

  Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform – which TheGamingEconomy has previously covered – the new solution promises to maximise the value of all existing users by driving the adoption of games from across a given developer’s catalogue of titles. According to a statement to the press, the new ironSource technology [...]