Audience

• Facebook Sees More Q4 Mobile App Downloads than Any Other Publisher Globally

  9 hours ago News

  

  Social Networking giant Facebook saw its mobile app downloaded more times than those of any other publisher globally in the closing months of 2018, according to a new report. The Facebook app was downloaded 800 million times through October to December last year, putting it a significant way ahead of the next best performing publisher, Google, which counted over 650 million downloads through the period. The numbers come from insights by enterprise-level data outfit Sensor Tower, which looked at downloads across both [...]

• Humanity, Breadth & Institutional Sponsorship: Mike Murphy O'Reilly on the Evolving Brand Opportunities in Esports

  5 days ago News

  

  For all its snowballing success, esports arguably has a perception problem. Say ‘esports’ to those both inside and beyond the worlds of games, brands, and marketing, and they will perhaps imagine something like a vast arena with sweeping spotlights passing over 20,000 cheering fans, as pro players in heavily branded athletics jerseys do battle in a game like League of Legends. Perhaps a commentator will be unleashing flurries of jargon as a team manager nervously paces back and forth near the [...]

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• Nintendo 'Not Exactly Satisfied' with Numerous Successes

  1 week ago News

  

  Ever one to be modest about its achievements, Nintendo has revealed that the huge success of many of its current first-party IP titles has left the company longing for more. As revealed in a new investor-facing Q&A report, the company is looking to expand the reach of its games and connect with more new users. Any contemporary game company is likely to be pursuing those goals, of course. But recent months have seen new Pokémon titles ‘Let’s Go! Pikachu’ and ‘Let’s [...]

• The End Isn't Nigh? A Look at the Triple-A Gaming Shares Slump

  2 weeks ago News

  

  Over the past days and weeks, a number of the global games industry’s major triple-A publishers have seen share prices drop as finical results have come in. Electronic Arts (EA), which this week saw its Fortnite challenger Apex Legends enjoy a stellar launch, saw its share price fall by a peak of 19%, with Bloomberg identifying disappointing sales of the first-person shooter Battlefield V. As highlighted by Bloomberg, EA’s adjusted revenue is expected to come in at USD$1.17bn (£902m) for the quarter [...]

• Free-to-Play EA Sports Mobile Titles Generate £763m in Revenue

  3 weeks ago News

  

  According to a new report, the EA Sports division of EA has seen its free-to-play mobile games bank revenues of USD$1bn (£763m) to date. That’s according to research by mobile data outfit Sensor Tower. The estimate – which reflects spending across both the Apple and Google Play stores – totals revenues from EA’s releases across the Madden NFL, FIFA Soccer, NBA Live, and EA Sports UFC mobile franchises. Remarkably, it does not include money generated by EA Sports titles licensed to and [...]

• Ad Tech Spotlight: Synative Playable Studio

  3 weeks ago News

  

  There are two main reasons playable ads offer a beguiling option for game developers, publishers, and marketing teams. Primarily, of course, they give a player a chance to try a game without having to spend a penny or download a kilobyte. Equally, there’s a good chance that those who do click through and download the game are likely to be readily engaged, retained users who are more willing to spend money. After all, if they like the playable demo enough to step [...]

• Behind the Data: Worldwide Digital Games Market Dips 2% Through December 2018

  4 weeks ago News

  

  The worldwide market for digital spending on games dipped 2% throughout December 2018. The festive period is typically a pivotal one for game downloads, as new devices arrive as Christmas presents, and gifted money is spent in app stores. But looking behind the new data – made public by Superdata – it appears that the dip isn’t too much to worry about. The 2% tail-off saw consumers spend a still considerable USD$9bn (£6.9bn) in December. The dip is really a quirk of bundling PC, console, [...]

• Basketball, Multiple Screens & Post Malone: Peripherals Outfit Debuts New Ad Campaign

  1 month ago News

  

  eSports-orientated gaming hardware outfit HyperX has launched a new ad campaign running across TV, digital, and social under the ‘We’re All Gamers’ banner. In doing so, the established specialist in high-end gaming keyboards, mice, headphones, and more, has demonstrated that for all the technological advances in securing inventory, reaching audiences, and delivering ads in-game, many of the old conventions of successful video commercials still apply. HyperX has partnered with numerous stars, is targeting high-profile televised slots like those amidst mainstream sports [...]

• Amazon Rumoured to Be Developing Game Streaming Service

  1 month ago News

  

  Amazon may be joining Microsoft and Google in the race to establish a leading game streaming service. According to two insiders who spoke to The Information (as highlighted by GamesIndustry.biz), Amazon hopes to launch the unconfirmed service in 2020. Streaming games allows consumers to ditch expensive gaming hardware, discs, and even the downloading of content. That’s because the approach typically streams titles directly from the cloud, in much the same way that TV and film streaming platforms like Netflix function. Amazon, of course, [...]

• Government Freeze on China's Games Market Continues to Thaw – But Is It Enough?

  1 month ago News

  

  More games are to be released in China. Under normal circumstances, that statement would be far from newsworthy. But for nine months in 2018, the world’s largest games market had been significantly stifled by new Government regulation. In March last year, following a restructuring of the state institutions, China’s Government declined to approve a single new video game for release. Many titles were simply stopped in their tracks, while numerous others hand their monetisation potential stifled. Updates and new content, after [...]