Audience

• Qualcomm and Niantic Collaborating on New AR Glasses; Wildlife Studios Raises USD$60m (£45.7m)

  4 days ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Qualcomm and Niantic collaborating on new AR glasses; Wildlife Studios raises USD$60m (£45.7m) for mobile portfolio; Gameloft closes UK studio. Qualcomm and Niantic collaborating on new AR glasses The studio behind the phenomenally popular augmented reality mobile game Pokémon GO is working with semiconductor and telecommunications equipment giant Qualcomm to develop a new AR headset. While Pokémon GO was pivotal in introducing mobile to the masses, as highlighted by [...]

• Building a UA Strategy Around 'Affinity'

  6 days ago News

  

  In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player ‘affinity’ with given games might unlock new levels of success.   At its heart, the mobile games industry is a multi-billion dollar battle to find the highest spending, frequently playing, most loyal new players. Top-performing games are supported with marketing spend in the tens of millions, and app stores [...]

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• The secret ingredient in AI-powered community moderation? Humans.

  2 weeks ago News

  

  Tackling toxicity in online communities is a demanding, nuanced and sometimes thankless task. As communities around single games grow into tens of millions – or hundreds of millions in some cases –  a tiny minority of problematic users can still present a sizeable group, and cause real harm to significantly large audiences. The challenge in meeting, managing and countering toxicity is two-fold. Firstly, as a human craft game moderation can be remarkably demanding on community management staff. The thing is, there remains [...]

• Streaming and the Cloud: What We Learned from Microsoft's XO19 Event

  4 weeks ago News

  

  Last night was a big night for Xbox. Microsoft hosted its X019 event in London, which was plump with announcements. If one theme dominated, though, it was the delivery of games as a service. Both Game Pass and Project xCloud enjoyed plenty of focus. The former is a subscription service for the Xbox One that adopts the ‘Netflix of Games’ model, giving users access to a library of titles for a regular fee. xCloud, meanwhile, is the coming Xbox cloud gaming streaming [...]

• 10 Billion Mixed Reality App Installs Predicted by 2024; MR Ad Spend to Hit USD$11bn (£8.54bn)

  4 weeks ago News

  

  ‘Mixed reality’ content will see 10 billion app installs by 2024, up from 3 billion in 2019, says a new report. The prediction comes from research and analytics outfit Juniper Research, which has published the results of a new study titled ‘Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts 2019-2024’. ‘Mixed reality’ – or ‘MR’- is a term defined slightly different in different places; particularly since it’s deployment as marketing jargon when hype around virtual reality spiked in the wake [...]

• G5 Games' USD$45.80 (£35.55) MAGRPPU; eFuse raises USD$1.4m (£1.1m) for esports platform

  1 month ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: G5 Games’ USD$45.80 (£35.55) MAGRPPU; eFuse raises USD$1.4m (£1.1m) for esports platform; Supercell closing Rush Wars G5 Games reports USD$45.80 (£35.55) average monthly gross revenue per paying player Mobile publisher G5 Games saw monthly average gross revenue per paying player land at USD$45.80 (£35.55) across Q3. The figures come from the newly released interim Q3 financial report from the Stockholm-based casual gaming specialist, and demonstrate a 4% YOY climb. However, [...]

• How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

  2 months ago News

  

  Twitter isn’t a gaming platform. The social network may have seen a major uptake in gaming engagement in recent months, but while the likes of Facebook, WeChat and Kakao Talk have become homes for hyper casual, the micro-blogging platform has not. Still, there are lessons to be learned for game ad-tech providers – as well as game makers and publishers of ad-monetised games – after Twitter had a somewhat bad week. As reported by the BBC, on Thursday shares in Twitter fell by [...]

• Insufficient Evidence for Clinical 'Gaming Disorder', Says Oxford Internet Institute

  2 months ago News

  

  A new study by the Oxford Internet Institute has concluded that individuals that carry dysfunctional gaming habits are likely to be demonstrating underlying frustrations and wider psychosocial functioning issues, over a ‘gaming disorder’ in isolation. Furthermore, the study found no evidence that ‘an unhealthy relationship with gaming accounts for substantial emotional, peer and behavioural problems’, and questioned the need to presently frame gaming habits as clinical disorders. The findings, based on data from over 1,000 young adults and caregivers, mirror some of [...]

• Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

  2 months ago News

  

  Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over that decade? And what does it mean that Fyber FairBid offers a unified auction technology for app bidding ‘built from the ground up for the in-app programmatic era’? TheGamingEconomy caught up with Fyber president Offer Yehudai to learn more about the [...]

• Switch Lite Sales Predictions Trigger Nintendo Stock Drop; Manticore Games Secures USD$30m (£24.1m) for Accessible Dev Tech

  3 months ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming.  In today’s edition: Switch Lite Sales Predictions Trigger Nintendo Stock Drop; Manticore Games Secures USD$30m (£24.1m) for Accessible Dev Tech; Nintendo Debuts Mario Kart Mobile Subscription Service Switch Lite Sales Predictions Trigger Nintendo Stock Drop Reports have come in that the new Nintendo Switch Lite shifted 160,000 units in its first week on sale in Japan. That number falls below earlier projections by Citibank, leading Nintendo stocks to drop to their [...]