Data

• DeltaDNA Launches AdVantage Ad Management and Analytics Service

  1 month ago News

  

  DeltaDNA is well known throughout the games industry. It’s core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up gaming headlines across the globe. And now deltaDNA has launched a new ad management service called AdVantage. The platform promises to grant access to user-level ad revenue, as well as real-time player ‘lifetime value’ (LTV) calculations that purport to be more [...]

• One Billion Female Gamers: How the Demographics of Play are Shifting

  4 months ago News

  

  New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their current gender ratio shouldn’t come as a surprise. Many statistics over the past decade or so have pointed to a rise in the numbers of females playing games regularly. Thanks to an ongoing diversification of the types of games available [...]

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• Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

  5 months ago News

  

  Tencent, Qualcomm, and Vivo recently announced a new partnership, with a view to refining game experiences by harnessing the potential of on-device mobile AI. We’ve all heard so much about AI in recent months that it’s easy to assume any reference to it is simply over-enthusiastic marketing speak. But what this collection of tech giants have underway is pretty fascinating. It’s also somewhat confusing, as it’s a little complicated on the technical side of things. So let’s take a look at [...]

• deltaDNA: Maturing Mobile Games Market Sends Revenues Soaring Off the Chart

  5 months ago News

  

  In this contributed piece written exclusively for TheGamingEconomy, Mark Robinson, CEO of global game analytics and real-time marketing powerhouse deltaDNA, considers a shift in the balance of power in the mobile space that is seeing success democratised as investors return… The Free-to-Play (F2P) mobile games market has always been dominated by a handful of juggernaut publishers generating the lion’s share of revenue. However, with the market beginning to reach maturity, this long-established status quo is now giving way to a model [...]

• Disruptor Beam Lifts Lid on Mobile Live-Ops & Game Dev Platform

  5 months ago News

  

  The Boston-based development studio Disruptor Beam has made a move into game tech, revealing that it is releasing a new platform for mobile game development and live ops. Known for its work on Game of Thrones, The Walking Dead, and in particular Star Trek mobile games, Disruptor Beam is now making its Disruptor Engine available to third parties. The new platform is essentially a commercialised version of its internal game technology, which has been used to build and maintain titles like [...]

• UK Games Market Grows 10% Through 2018, Hitting £5.7bn Value

  6 months ago News

  

  The United Kingdom’s games sector appears to be in rude health. As part of this week’s ongoing London Games Festival, it was revealed that the UK games market enjoyed 10% year-on-year growth through 2018. UK games industry trade body Ukie also revealed that the growth saw the UK consumer games market reach a record £5.7bn value in 2018. Ukie’s figures also show that game software revenues in the UK cleared £4bn for the first time in 2018, climbing 10.3% year-on-year to £4.01bn. [...]

• GDC Day Two Roundup: Google Enters Gaming Market with Stadia

  6 months ago News

  

  Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]

• What Does House of Lords Proposed 'Digital Authority' Mean for Games?

  6 months ago News

  

  A new report from the House of Lords has proposed the formation of a new ‘Digital Authority’ to monitor and even regulate technology companies, and make sure that UK law evolves in tandem with technology. As reported by the BBC, the document looks at tech firms’ management of data and privacy breaches, and their handling of problematic social behaviour over online platforms. The reports’ authors have branded responses to such issues as ‘inadequate’, and stress a belief that self-regulation on some [...]

• Short-Form Game Video Service Medal Secures £2.7m in Funding

  7 months ago News

  

  New game ‘clipping’ service Medal has raised USD$3.5m (£2.7m) in investment. The success of the funding round appears to demonstrate that Medal’s short-form video clips platform has potential and appeal. Certainly, tech-savvy investors are apparently convinced. Medal lets users record the previous 15 seconds of their gameplay with a single click, bringing the approximate function of the ‘share’ buttons seen on console to the perennially booming PC market. Clips can then be shared as a generated link, or via the Medal [...]

• Facebook Sees More Q4 Mobile App Downloads than Any Other Publisher Globally

  7 months ago News

  

  Social Networking giant Facebook saw its mobile app downloaded more times than those of any other publisher globally in the closing months of 2018, according to a new report. The Facebook app was downloaded 800 million times through October to December last year, putting it a significant way ahead of the next best performing publisher, Google, which counted over 650 million downloads through the period. The numbers come from insights by enterprise-level data outfit Sensor Tower, which looked at downloads across both [...]