Data
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'Tis the Season... to Get Your Game Ready for Christmas 2019
It’s easy to be ambitious when Christmas is a few months away. You tell yourself that you’ll get all the Christmas shopping done by mid-November, and have the decorations up on the first day of Advent. Then suddenly it’s December 24th and you’re scouring an all-night garage for passable gifts, low-quality wrapping paper, and spare bulbs for the fairy lights. TheGamingEconomy can’t help you make your own Christmas a meticulously organised triumph, but we are here to share insights on making a [...]
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How the California Consumer Privacy Act Aims to Put an End to the Data Wild West
Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected – it rather depends on who you ask. However, what it has done, is set the wheels in motion for other countries, such as Brazil, to adopt similar legislation. One in particular, which is starting to take data privacy very seriously, is the US. Multiple states have started updating their consumer privacy acts, and the state of California, the home of ad [...]
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Data Democracy & the Support of Meritocratic Online Conversation: Q&A with Tim Wilson, CEO, Qutee
The gaming community is vast, dynamic, and incredibly engaged. However, in many environments, the popular misperceptions of what a gamer is reign. Tim Wilson (pictured below), CEO, Qutee, is passionate about changing this and is an ardent advocate of data democracy and recognising the value the gamers bring to the gaming industry. Speaking exclusively with TheGamingEconomy, Wilson explains that there is a goldmine of quantitive and qualitative data and insight on the gaming industry to be found within these online [...]
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Indian Gamer Behaviour Must Be Played Up to Better Target Ads
Users’ behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers, leading to bad user experience and a waste of inventory. In a Q&A with ExchangeWire, Nazara Games CEO, Manish Agarwal, discusses the challenges he faces in supporting the Indian ad market and stresses the need for brands to produce creatives that do not interfere with gameplay experience. And he should know, considering Nazara has more than six million monthly active [...]
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Korean Mobile Developers Aim For Global Ad Markets as Local Competition Intensifies
Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate better ad revenue. To do this successfully, these developers must create products for a global audience and find marketing and ad agencies that can serve as a distribution gateway, says Sagi Niri, COO of Matomy, which recently opened an office in Seoul, South Korea. In this Q&A with ExchangeWire, Niri further explains why Korean developers are struggling to expand globally and [...]
