Digital Marketing

  • Building a UA Strategy Around 'Affinity'

  • THQ Nordic Expands into Japan; MadBox Raises USD$16.5m (£12.7m)


  • The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  • Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  • In-app ads: Are you leaving revenue on the table?

  • Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

  • deltaDNA: Maturing Mobile Games Market Sends Revenues Soaring Off the Chart

  • GDC Day Two Roundup: Google Enters Gaming Market with Stadia

  • What Does House of Lords Proposed 'Digital Authority' Mean for Games?

  • GRIS' 'Sexually Suggestive' Facebook Ad Ruling 'Stupid', Says Publisher