Digital Marketing
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'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?
This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing developers to place advertisements programatically that sit contextually inside content. A simple, hypothetical example would a be a VR game set in a sprawling city. Admix’s platform could allow a developer to assure that programmatic ads appeared only as billboards on [...]
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Are the International Olympics Committee Scared of the Internet?
Despite many fears from across the globe about the 2016 Olympic and Paralympic Games, it was another highly successful world event. However, one particular area that brought up many questions from businesses, governing bodies, athletes, and viewers of the Games was why, in this day and age, there is still so much control being wielded by the International Olympics Committee (IOC) over the use of the internet. From Twitter user accounts being shut down after Olympics videos have been posted, to non-Olympic [...]
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Digital Lessons from this Year's Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers from across the world who tune in to the 15-day competition to watch their nations compete on the world stage. Gil Shoham (pictured below), co-founder and CRO, ironSource, writes exclusively for ExchangeWire about how the digital captivation of the Rio Olympics has evolved since 2012 and the lessons brands can learn for 2020. It’s no surprise [...]
