Digital Marketing

• GRIS' 'Sexually Suggestive' Facebook Ad Ruling 'Stupid', Says Publisher

  1 month ago News

  

  Facebook’s advertising methodology is under the game industry spotlight again, after the social networking giant deemed the trailer for a celebrated indie title too ‘sexually suggestive’ for distribution. In a tweet, Devolver Digital, the publisher of GRIS, claimed that Nomada Studio’s game had its game trailer rejected by Facebook for including an animated scene where a towering sculpture crumbles as birds pass in front of a looming moon. The news left many games industry observers scratching their heads. Kotaku, which spoke with [...]

• ironSource Debuts New Platform for Monitoring Return on Advertising Spend

  2 months ago News

  

  Mobile monetisation and marketing outfit ironSource has unveiled its new ROAS Optimizer platform, which offers users a means to monitor the return on advertising spend (ROAS). Only last week, we saw how advertising is increasingly valuable to casual mobile game revenues. But as the in-game and app-based advertising model continues to find a more established footing, its ecosystem is at the same time evolving into a rather complex beast. ROAS Optimizer hopes to address that complexity, while simultaneously automating bid optimisation with a [...]

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• 'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?

  3 months ago News

  

  This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing developers to place advertisements programatically that sit contextually inside content. A simple, hypothetical example would a be a VR game set in a sprawling city. Admix’s platform could allow a developer to assure that programmatic ads appeared only as billboards on [...]

• Are the International Olympics Committee Scared of the Internet?

  10 months ago News

  

  Despite many fears from across the globe about the 2016 Olympic and Paralympic Games, it was another highly successful world event. However, one particular area that brought up many questions from businesses, governing bodies, athletes, and viewers of the Games was why, in this day and age, there is still so much control being wielded by the International Olympics Committee (IOC) over the use of the internet. From Twitter user accounts being shut down after Olympics videos have been posted, to non-Olympic [...]

• Digital Lessons from this Year's Summer Olympic Games

  11 months ago News

  

  The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers from across the world who tune in to the 15-day competition to watch their nations compete on the world stage. Gil Shoham (pictured below), co-founder and CRO, ironSource, writes exclusively for ExchangeWire about how the digital captivation of the Rio Olympics has evolved since 2012 and the lessons brands can learn for 2020. It’s no surprise [...]