Gaming

• DeltaDNA Launches AdVantage Ad Management and Analytics Service

  3 days ago News

  

  DeltaDNA is well known throughout the games industry. It’s core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up gaming headlines across the globe. And now deltaDNA has launched a new ad management service called AdVantage. The platform promises to grant access to user-level ad revenue, as well as real-time player ‘lifetime value’ (LTV) calculations that purport to be more [...]

• Opinion: Making Sense of Video Games, Violence and Trump (Or Trying To)

  1 week ago News

  

  In the wake of the tragic mass shootings in the US, video games have near-inevitably been blamed, even by the US president himself. The two shootings came withing 24 hours of each other, collectively claiming 31 lives. At least part of the cause, Trump offered, might be “gruesome and grisly video games”. That was understandably seen as a distraction technique. Surely – many observers offered – the US’s seemingly lax gun control and over-the-counter assault weapons were a more immediate problem. [...]

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• Roblox hits 100 million monthly users; Google testing Play Pass

  2 weeks ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s edition: Roblox hits 100 million monthly users; Google testing ‘Play Pass’ – a mobile gaming subscription service; and E3 leaks personal details of over 2000 industry professionals. Roblox hits 100 million monthly users Family MMO and game creation system Roblox has reached 100 million monthly active users (MAUs), surpassing Minecraft, which had 91 million MAUs as of March this year. Released in 2005, Roblox has experienced phenomenal growth over the [...]

• Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  2 weeks ago News

  

  Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing solutions. But just what does the new platform provide that is quite so different? And why has cross promotion historically been a tricky entity to perfect? We caught up with ironSource’s VP of product developer solutions, Nimrod Zuta, to find [...]

• Nintendo profits fall due to ‘foreign exchange losses’; Electronic Arts results exceed projections

  3 weeks ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s results special: Nintendo profits fall due to ‘foreign exchange losses’; Electronic Arts results exceed projections; and Sega Sammy Holdings operating income increases by 246.6%. Nintendo profits fall due to ‘foreign exchange losses’ Profits at Nintendo during the first quarter of the financial year have fallen by 45.7% year-on-year to JP¥16.6bn (£125.6m), primarily attributed to ‘foreign exchange losses’ of JP¥12bn (£90.8m). However, strong hardware and software sales, which increased by 13.2% [...]

• PlayStation 4 has sold 100 million units worldwide; GitHub access restricted in Iran, Syria and Crimea

  3 weeks ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: PlayStation 4 has sold 100 million units worldwide; GitHub access restricted in Iran, Syria and Crimea; and Qualcomm and Tencent announce partnership. PlayStation 4 has sold 100 million units worldwide Sony’s PlayStation 4 has sold 100 million units worldwide since its launch in November 2013, reportedly making it the fastest home console to reach this milestone, surpassing the PlayStation 2 and the Nintendo Wii. 3.2 million PS4 units were [...]

• Magic Leap debuts first Independent Creator Program game

  3 weeks ago News

  

  The first game supported by Magic Leap’s Independent Creator Program has gone live for the outfit’s long-hyped AR platform. Portuguese studio ONTOP’s PuzzlAR: World Tour is a casual 3D jigsaw puzzle game, and in fact a tweaked port of a mobile game. Of course, any port top Magic Leap is going to take some effort; the AR headset user an approach to overlaying digital assets onto the real world pitched as highly distinct. Famously long in development, the Magic Leap headset has [...]

• Anger Over Tax Relief for Rockstar; Calls for Industry to Counter ‘Skin Betting’ Sites

  3 weeks ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Anger over tax relief for Rockstar North; calls for industry to counter ‘skin betting’ sites; Valve disables TFS inventories due to item-drop bug. Anger over tax relief for Rockstar Rockstar North is facing criticism after it was revealed that the Grand Theft Auto developer has not paid tax in the UK since 2009 despite receiving £42m in subsidies aimed at ‘culturally British’ games in the last three years, according [...]

• Analysis: Grand Theft Auto Online's New 'Real Money Casino'

  3 weeks ago News

  

  If you’ve browsed the mainstream press recently – and read beyond the news of the new UK Prime Minister – you may have noticed a story ripe with controversy. The perennially popular Grand Theft Auto Online has recently enabled the ability to spend real money in a fictional casino. Grand Theft Auto, of course, has always courted controversy. Many will even tell you it does so deliberately. Gambling, rightly so, is a pastime that is closely regulated. And through recent scandals [...]

• Amazon Hiring for Gaming ‘Stealth Advertising’ Team; Microsoft Invests USD$1bn (£799m) in OpenAI

  4 weeks ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Amazon hiring for gaming ‘stealth advertising innovation’ team; Microsoft investing USD$1bn (£799m) in OpenAI; and Tencent invests in Antstream. Amazon hiring for ‘stealth advertising innovation’ to disrupt gaming industry Amazon is hiring for two roles as part of a ‘stealth advertising innovation’ team with the aim of disrupting the $100bn (£80bn) gaming industry. It is unclear whether the positions will be under the Amazon Advertising platform or as part [...]