TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: 55% of UK dev jobs are outside of London and the South East; Atari to open gaming hotels; and USD$10m-plus (£7.68m-plus) contracts for top streamers departing Twitch 55% of UK dev jobs are outside of London and the South East UK games industry trade body Ukie and cultural charity the BFI have released a new report that reveals that 55% of game developers were based outside London and the [...]

Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing for brand advertisers. Advertisers, being advertisers, have tried to work their brands into online games and apps ever since there have been games and apps worth working their way into. But whereas in-game ads were once mostly technological experiments or clever [...]

Esports organisation Gen.G has partnered with cosmetics specialist Benefit to deliver a an initiative targeting female gamers that will include a series of beauty routine videos staring women popular as streamers and players. The ‘Game Face’ video series continues Gen.G’s apparent effort to recognise, serve and encourage female presence in the esports player-base, industry, community and audience. Not all females that devote time to gaming will find interest in beauty videos, of course, but the move seemingly demonstrates the significance of [...]

CD Projekt Red has delayed the release of its eagerly anticipated sci-fi RPG Cyberpunk 2077. The game will now miss its scheduled April release slot, instead arriving in September 17th this year. That puts it in a very busy slot for new releases, and may mean it competes for attention with the arrival of next-gen consoles like the PS5 and Xbox Series X; platforms it is not understood to support. A release delay isn’t the most unusual event in the game industry, [...]

PlayStation is skipping on attending E3 this year, just a few months before it plans to launch the PS5. A decade or so ago, that would have seemed like a very peculiar move. E3 has long been the place to announce and launch the biggest games and gaming platforms. It is famed as a media frenzy, where the world’s press amass to collect and share all the key gaming news. Indeed, it was the very first E3 in 1995 that saw one [...]

It’s easy to feel instinctively optimistic about in-game advertising. In recent years there’s been a powerful sense that in-game ads aren’t simply an increasingly valuable means of income for developers and publishers; perhaps they’re now understood and embraced by more consumers and industry figures than ever before. Furthermore, there is an ever more diverse spread of games, markets and consumers where ads are fitting. And now it feels like there are a greater number of platforms, approaches and tools through which [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Games grew 4% in 2019 to USD$120.1bn (£91.8bn); Razer applies for Digital Full Bank License in Singapore; and Xiaomi set to invest CNY¥50bn (£5.5bn) in AI, 5G and IoT. Games grew 4% in 2019 to USD$120.1bn (£91.8bn) Games globally generated USD$120.1bn (£91.8bn) in 2019, marking 3% growth from the previous year. Strikingly, Fortnite alone accounted for USD$1.8bn (£1.4bn) of the total revenues, assertion its position as a bona fide [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Team17 picks up Yippee Entertainment; Worldwide Christmas spend on apps tops USD$277m (£209.6m); and Nexon sells off mobile development subsidiary for JPN¥1 (£0.007). Team17 picks up Yippee Entertainment Long-standing UK developer and publisher Team17 has acquired Yippee Entertainment for close to £1.4m. Founded in 2011, Yippee develops own IP alongside end-to-end creation of games on a third-party basis. The company has also served as a digital publisher. Now wholly owned [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Typhoon Studios joins Google’s Stadia Games and Entertainment; Tencent-backed Global Esports Federation founded; and Twitch Fortnite viewership dips 28% in 2019. Typhoon Studios joins Google’s Stadia Games and Entertainment Following an acquisition independent developer Typhoon Studios has joined Google’s cloud-focused game division Stadia Games and Enetertainment. Founded in 2017, Typhoon is led by former Electronic Arts executive producer Reid Schneider, and previous Ubisoft creative director Alex Hutchinson. The acquisition [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Facebook acquires cloud gaming outfit PlayGiga; Bidstack secures £10m Agency Trade Deal; and Call of Duty: Modern Warfare clears USD$1bn (£776.4m) in sales Facebook acquires cloud gaming outfit PlayGiga Social networking giant Facebook has acquired Madrid-based cloud gaming company PlayGiga. As reported by CNBC, the move furthers Facebook’s increasing presence in the gaming space, following the news that it picked up VR studio Beat Games last month. Equally, with [...]