In-App

  • Adobe acquires Facebook's Medium; Epic Game Store enables third-party in-game purchasing

  • Building a UA Strategy Around 'Affinity'


  • Hyper-Casual Games Proliferate by 170%; Valve Index Sells Out in Some Regions

  • Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream

  • 10 Billion Mixed Reality App Installs Predicted by 2024; MR Ad Spend to Hit USD$11bn (£8.54bn)

  • How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

  • Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

  • Switch Lite Sales Predictions Trigger Nintendo Stock Drop; Manticore Games Secures USD$30m (£24.1m) for Accessible Dev Tech

  • Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Apple Arcade Rival Play Pass

  • The Future of Premium? Hands on With Apple Arcade