In-App

  • App Store Customers Spend £1.7bn Over Festive Week; Apple Issues Profit Warning

  • ironSource Debuts New Platform for Monitoring Return on Advertising Spend


  • In-App Ad Revenues Muscling Out In-App Purchasing in Casual Mobile Games

  • Mixed News on CPA Shifting 2019 Gaming Monetisation Strategy

  • Take Your Game to the Next Level: App Retargeting for Retention in Gaming

  • Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica

  • How Gaming Developers Can Tackle the Challenges of User Retention & Reactivation

  • Playable Ads Need Emphasis on Creative & Technical Design: Q&A with Jeff Marshall, CrossInstall