In the third of TheGamingEconomy’s 2021 Predictions series, we speak to professionals from across the mobile gaming sector which continued its remarkable growth through 2020 in terms of both user engagement and investment, amid stay-at-home restrictions and greater consumption of long-form content, which could have ostensibly harmed the segment. Social gameplay and brand association key The mobile landscape is super dynamic and there are constant changes, and if you’re not able to adapt to those changes, honestly I don’t think you can [...]

In the first of TheGamingEconomy’s 2021 Predictions series, professionals from across the esports landscape give their opinion on the future of a sector both bolstered, and buffeted, by the Covid-19 pandemic. Through the suspension of traditional sporting events in Q2-Q3 2020, consumer and investor attention towards esports surged, driving USD$1.837bn (£1.366bn) of funding to the sector since April (as of 09:00 GMT 7th December 2020).   A landmark shift in brand advertising The video games and esports industry has seen huge success this [...]

In this special contributed feature by Wilhelm Voutilainen, senior game analyst at GameRefinery looks at what we can learn about mobile gaming by looking back to the previous year, pulling insights from the company’s considerable pool of data. — So here we are in 2020 – not just a new year, but the start of a whole new decade. We’ve returned to our desks full of heady optimism, and focused on the future. Looking back at the past year can often be [...]

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game advertising, where marketers are increasingly realising the value in the medium as a result of a diverse and engaged audience, esports growing at a phenomenal rate, and implementation of sophisticated technology solutions. Expect shifts in 2020 The stats and headlines continue to [...]

As the decade draws to a close, ExchangeWire and TheGamingEconomy invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game advertising, where marketers are increasingly realising the value in the medium as a result of a diverse and engaged audience, esports growing at a phenomenal rate, and implementation of sophisticated technology solutions. Expect shifts in 2020 The stats and headlines continue [...]