Programmatic

  • Improbable Partners with Tencent Cloud; Unity Acquires Obvioos

  • How Advertising Shortcomings Shaved 17% Off Twitter's Share Price


  • Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

  • Mobvista Half-Year Profits Grow by 65%; MWM Immersive Rebrands and Expands Into Publishing

  • The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  • Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

  • CrossInstall Debuts Download-Free Playable Game Demos on Google Play

  • 'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?

  • Programmatic Will Be the Standard for Mobile Gaming; Q&A with Pepe Agell, Chartboost

  • Indian Gamer Behaviour Must Be Played Up to Better Target Ads