Social Media

• GRIS' 'Sexually Suggestive' Facebook Ad Ruling 'Stupid', Says Publisher

  1 week ago News

  

  Facebook’s advertising methodology is under the game industry spotlight again, after the social networking giant deemed the trailer for a celebrated indie title too ‘sexually suggestive’ for distribution. In a tweet, Devolver Digital, the publisher of GRIS, claimed that Nomada Studio’s game had its game trailer rejected by Facebook for including an animated scene where a towering sculpture crumbles as birds pass in front of a looming moon. The news left many games industry observers scratching their heads. Kotaku, which spoke with [...]

• Data Democracy & the Support of Meritocratic Online Conversation: Q&A with Tim Wilson, CEO, Qutee

  7 months ago News

  

  The gaming community is vast, dynamic, and incredibly engaged. However, in many environments, the popular misperceptions of what a gamer is reign. Tim Wilson (pictured below), CEO, Qutee, is passionate about changing this and is an ardent advocate of data democracy and recognising the value the gamers bring to the gaming industry. Speaking exclusively with TheGamingEconomy, Wilson explains that there is a goldmine of quantitive and qualitative data and insight on the gaming industry to be found within these online [...]

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• Now & Next: Mobile Gaming

  9 months ago News

  

  Think you might be obsessed with gaming on your mobile? You’re not alone. – In 2016, 53% of South Korean mobile gamers spent between 30 and 120 minutes playing mobile games every day – By 2020, it is predicted that 77% of the American mobile population will be mobile gamers – This year, in India, 43% of smartphone users will download a new game on a weekly basis, with 16% downloading one daily. Whether it’s Angry Birds, Clash of Clans, or Candy Crush, mobile [...]

• Indian Gamer Behaviour Must Be Played Up to Better Target Ads

  9 months ago News

  

  Users’ behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers, leading to bad user experience and a waste of inventory. In a Q&A with ExchangeWire, Nazara Games CEO, Manish Agarwal, discusses the challenges he faces in supporting the Indian ad market and stresses the need for brands to produce creatives that do not interfere with gameplay experience. And he should know, considering Nazara has more than six million monthly active [...]

• The Elusive Art of Gaming Monetisation

  9 months ago News

  

  Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can’t be ignored that gaming is a powerful business, with extremely rich sets of data. Noelia Amoedo, CEO, Mediasmart and Grant Gudgel, COO, SMRTR.MEDIA (both pictured), share their expertise with ExchangeWire on how game developers can leverage data to optimise monetisation, whilst highlighting the challenges faced. Grant Gudgel, COO, SMRTR.MEDIA: Best practice gaming [...]

• Korean Mobile Developers Aim For Global Ad Markets as Local Competition Intensifies

  10 months ago News

  

  Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate better ad revenue. To do this successfully, these developers must create products for a global audience and find marketing and ad agencies that can serve as a distribution gateway, says Sagi Niri, COO of Matomy, which recently opened an office in Seoul, South Korea. In this Q&A with ExchangeWire, Niri further explains why Korean developers are struggling to expand globally and [...]