Targeting

  • Building a UA Strategy Around 'Affinity'

  • Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream


  • How Advertising Shortcomings Shaved 17% Off Twitter's Share Price

  • Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

  • The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  • Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  • ironSource debuts new cross-platform mobile cross-promotion solution

  • NBA 2K19 and the 'unskippable' ads fiasco

  • Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

  • PepsiCo Planned Space-Based Orbiting Billboard for Gaming Ad Campaign