Targeting

  • The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  • Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution


  • ironSource debuts new cross-platform mobile cross-promotion solution

  • NBA 2K19 and the 'unskippable' ads fiasco

  • Next-Gen On-Device Mobile AI: What Is It & What Might It Mean for Game Ad Tech?

  • PepsiCo Planned Space-Based Orbiting Billboard for Gaming Ad Campaign

  • What Does House of Lords Proposed 'Digital Authority' Mean for Games?

  • ironSource Debuts New Platform for Monitoring Return on Advertising Spend

  • Indian Gamer Behaviour Must Be Played Up to Better Target Ads