Technology

• Analysis: What This Week Taught Us About the PlayStation 5

  4 days ago News

  

  After making a few whispers earlier this year, Sony has finally given the world a chance to peak under the partially lifted lid that covers the in-development PlayStation 5. And, yes, it’s officially called the ‘PlayStation 5’. That won’t come as a surprise in the wake of the PlayStation, PlayStation 2, PlayStation 3 and PlayStation 4. But now the name is official, along with a ‘holiday 2020’ release window, as confirmed in a new Sony blog post. The announcement wasn’t especially big [...]

• Cloud Gaming has Incredible Disruptive Potential, and 5G is the Key to Unlocking it

  6 days ago News

  

  In this special contributed piece Erick Fang, CEO of AI-driven ad platform Mintegral, explores the opportunity and challenges around cloud gaming. And as the release of Google Stadia nears, he considers how the roll-out of 5G will found any potential… March’s GDC presentation of Google Stadia was a real game-changer. Stadia and services like it could disrupt the gaming industry, just as Uber did with taxis, Netflix with TV and Amazon with shopping. Google, Microsoft and others vision a future without consoles [...]

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• Sumo Group Welcomes New Chairman, Posts Half-Year Financials; Sony Selling Hardware and Games Direct to Consumer

  3 weeks ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Sumo Group Welcomes New Chairman, Posts Half-Year Profits; Sony Selling Hardware and Games Direct to Consumer; Improbable Acquires The Multiplayer Guys.   Sumo Group Welcomes New Chairman, Posts Half-Year Profits The Sumo Group has named game industry veteran Ian Livingstone as its new chairman, while reporting healthy pre-tax profits in its its H1 2019 financials. Headquartered in Sheffield, the Sumo Group has studios under its Sumo Digital banner located across [...]

• Apple Arcade Detailed; Capcom Wins Patent Lawsuit; Disney Reported to be Looking to Sell FoxNet Studio

  1 month ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Apple confirms Apple arcade date and price; Capcom wins legal clash with Koei Tecmo; Disney reported to be selling FoxNet gaming business. Apple Arcade coming September 19th at £4.99 a month Apple has provided more details on the gaming subscription service it announced back in March. Apple Arcade offers a curated and expanding collection of games, and will debut on September 19th, having been priced at USD$4.99 (£4) per [...]

• Huya Acquires USD$30m (£24.7m) Stake in ESL; Google Open Sources Real-Time Hand Tracking Tech

  1 month ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Huya acquires USD$30m (£24.7m) stake in ESL; Google open sources real-time hand tracking tech; and PEGI clarifies position on NBA 2K20 gambling imagery. Huya acquires USD$30m (£24.7m) stake in ESL China streaming platform Huya has acquired a USD$30m (£24.7m) minority stake in Turtle Entertainment GmbH, otherwise known as ESL, as part of a joint venture with ESL parent company Modern Times Group (MTG) to ‘facilitate expansion into China’. [...]

• Gamescom Round-Up: The Google, Nintendo and Microsoft Conference Streams

  2 months ago News

  

  The vast  expo Gamescom kicks off tomorrow, starting its 11th year. Likely to attract hundreds of thousands of consumer and trade attendees, the event is now a giant of the gaming sector. And as is something of a tradition, the day before Gamescom launches proper was marked by major press conferences. It being 2019, of course, they were predominantly streamed entities. Nintendo, Google and Microsoft all broadcast events gearing up their Gamescom activity, and this year the emphasis was on game releases [...]

• The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  2 months ago News

  

  In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.   From time to time, I hear about a revolution in the online advertising business. Occasionally, I’ll listen in to conversations talking about how programmatic is up-ending the industry – changing ad buying habits, how consumers interact with adverts and transforming the industry with it. I do, [...]

• DeltaDNA Launches AdVantage Ad Management and Analytics Service

  2 months ago News

  

  DeltaDNA is well known throughout the games industry. It’s core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up gaming headlines across the globe. And now deltaDNA has launched a new ad management service called AdVantage. The platform promises to grant access to user-level ad revenue, as well as real-time player ‘lifetime value’ (LTV) calculations that purport to be more [...]

• Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  2 months ago News

  

  Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing solutions. But just what does the new platform provide that is quite so different? And why has cross promotion historically been a tricky entity to perfect? We caught up with ironSource’s VP of product developer solutions, Nimrod Zuta, to find [...]

• Magic Leap debuts first Independent Creator Program game

  3 months ago News

  

  The first game supported by Magic Leap’s Independent Creator Program has gone live for the outfit’s long-hyped AR platform. Portuguese studio ONTOP’s PuzzlAR: World Tour is a casual 3D jigsaw puzzle game, and in fact a tweaked port of a mobile game. Of course, any port top Magic Leap is going to take some effort; the AR headset user an approach to overlaying digital assets onto the real world pitched as highly distinct. Famously long in development, the Magic Leap headset has [...]