PlayStation is skipping on attending E3 this year, just a few months before it plans to launch the PS5. A decade or so ago, that would have seemed like a very peculiar move. E3 has long been the place to announce and launch the biggest games and gaming platforms. It is famed as a media frenzy, where the world’s press amass to collect and share all the key gaming news. Indeed, it was the very first E3 in 1995 that saw one [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Games grew 4% in 2019 to USD$120.1bn (£91.8bn); Razer applies for Digital Full Bank License in Singapore; and Xiaomi set to invest CNY¥50bn (£5.5bn) in AI, 5G and IoT. Games grew 4% in 2019 to USD$120.1bn (£91.8bn) Games globally generated USD$120.1bn (£91.8bn) in 2019, marking 3% growth from the previous year. Strikingly, Fortnite alone accounted for USD$1.8bn (£1.4bn) of the total revenues, assertion its position as a bona fide [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Typhoon Studios joins Google’s Stadia Games and Entertainment; Tencent-backed Global Esports Federation founded; and Twitch Fortnite viewership dips 28% in 2019. Typhoon Studios joins Google’s Stadia Games and Entertainment Following an acquisition independent developer Typhoon Studios has joined Google’s cloud-focused game division Stadia Games and Enetertainment. Founded in 2017, Typhoon is led by former Electronic Arts executive producer Reid Schneider, and previous Ubisoft creative director Alex Hutchinson. The acquisition [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Facebook acquires cloud gaming outfit PlayGiga; Bidstack secures £10m Agency Trade Deal; and Call of Duty: Modern Warfare clears USD$1bn (£776.4m) in sales Facebook acquires cloud gaming outfit PlayGiga Social networking giant Facebook has acquired Madrid-based cloud gaming company PlayGiga. As reported by CNBC, the move furthers Facebook’s increasing presence in the gaming space, following the news that it picked up VR studio Beat Games last month. Equally, with [...]

In recent years Amazon has continued to expand its Game Tech offering, providing numerous tools and services from within the cloud, covering back-end services, analytics, monetisation and game development itself. And according to Eric Morales, Games Industry Segment Leader, EMEA for Game Tech, which sits within the Amazon Web Services (AWS) division, it’s part of a movement that could change the way people make games, letting them swap process for creativity. As such TheGamingEconomy caught up with Morales to get a sense [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Adobe acquires Facebook’s VR sculpting tool Medium; Epic Game Store enables third-parties to offer in-game purchases; Bethesda puts The Elder Scrolls Legends development on hold. Adobe acquires Facebook’s VR sculpting tool Medium Creative software provider Adobe has acquired the VR sculpting tool Medium from Facebook for an undisclosed sum. Launched by the social media giant in December 2016, the art tool previously let users of VR systems paint, sculpt [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Qualcomm and Niantic collaborating on new AR glasses; Wildlife Studios raises USD$60m (£45.7m) for mobile portfolio; Gameloft closes UK studio. Qualcomm and Niantic collaborating on new AR glasses The studio behind the phenomenally popular augmented reality mobile game Pokémon GO is working with semiconductor and telecommunications equipment giant Qualcomm to develop a new AR headset. While Pokémon GO was pivotal in introducing mobile to the masses, as highlighted by [...]

In this guest post by the CEO of the mobile game insights and market data specialist GameRefinery, Markus Ramark considers a new way to build your targeting, and looks at why understanding player ‘affinity’ with given games might unlock new levels of success.   At its heart, the mobile games industry is a multi-billion dollar battle to find the highest spending, frequently playing, most loyal new players. Top-performing games are supported with marketing spend in the tens of millions, and app stores [...]

Tackling toxicity in online communities is a demanding, nuanced and sometimes thankless task. As communities around single games grow into tens of millions – or hundreds of millions in some cases –  a tiny minority of problematic users can still present a sizeable group, and cause real harm to significantly large audiences. The challenge in meeting, managing and countering toxicity is two-fold. Firstly, as a human craft game moderation can be remarkably demanding on community management staff. The thing is, there remains [...]

Late last year mobile marketing platform AppLovin acquired in-app bidding start-up MAX. The AppLovin team has since built out the MAX platform, and integrated the real-time mobile header bidding solution into its wider ecosystem. Now MAX has had a little time out in the wild in the hands of mobile developer and publisher customers, we caught up with Carl Livie, MD EMEA of AppLovin, to talk in-app bidding. Could it be that the long-promised in-app bidding revolution is finally underway? And [...]