Technology

• The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash

  2 days ago News

  

  In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.   From time to time, I hear about a revolution in the online advertising business. Occasionally, I’ll listen in to conversations talking about how programmatic is up-ending the industry – changing ad buying habits, how consumers interact with adverts and transforming the industry with it. I do, [...]

• DeltaDNA Launches AdVantage Ad Management and Analytics Service

  3 days ago News

  

  DeltaDNA is well known throughout the games industry. It’s core offering combines data, analytics and marketing technology to serve engagement and monetisation. But the company is equally famed for its oft-quoted reports and presentations, which commonly found or buoy up gaming headlines across the globe. And now deltaDNA has launched a new ad management service called AdVantage. The platform promises to grant access to user-level ad revenue, as well as real-time player ‘lifetime value’ (LTV) calculations that purport to be more [...]

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• Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution

  2 weeks ago News

  

  Mobile app advertising, monetisation and mediation outfit ironSource recently expanded its platform to offer a cross-platform mobile cross promotion solution. The distinct tech promises to offer a previously unseen approach not yet offered to mobile app developers and publishers by existing solutions. But just what does the new platform provide that is quite so different? And why has cross promotion historically been a tricky entity to perfect? We caught up with ironSource’s VP of product developer solutions, Nimrod Zuta, to find [...]

• Magic Leap debuts first Independent Creator Program game

  3 weeks ago News

  

  The first game supported by Magic Leap’s Independent Creator Program has gone live for the outfit’s long-hyped AR platform. Portuguese studio ONTOP’s PuzzlAR: World Tour is a casual 3D jigsaw puzzle game, and in fact a tweaked port of a mobile game. Of course, any port top Magic Leap is going to take some effort; the AR headset user an approach to overlaying digital assets onto the real world pitched as highly distinct. Famously long in development, the Magic Leap headset has [...]

• Nintendo and Tencent Announce Press Event; Conversational Developer Doppio Secures €1m (£897,000) in Seed Funding

  4 weeks ago News

  

  TheGamingEconomy’s Daily Digest brings you the trending stories in gaming. In today’s news: Nintendo and Tencent announce joint press event; conversational developer Doppio secures €1m (£897,000) in seed funding; and Football Manager 2019 sells more than two million copies. Nintendo and Tencent announce joint press event Nintendo and Tencent have announced a joint press event on August 2nd in Shanghai, with the main topic of discussion reportedly being the launch of the Switch console in China. The move comes after days of [...]

• SkyWeaver dev Horizon Blockchain Games secures USD$3.74m (£2.97m) seed round

  4 weeks ago News

  

  Canadian game dev and blockchain infrastructure outfit Horizon Blockchain Games has completed a USD$3.75m (£2.97m) seed round. Reddit co-founder Alexis Ohanian’s venture fund Initialized Capital led the round, which was also supported by Golden Ventures, Polychain, Coinbase, Digital Currency Group and Inovia Capital. The seed round is likely to be a significant boon to bringing Horizon’s game SkyWeaver to market, and to the further development of the company’s blockchain video game network Arcadeum, which is pitched as a ‘crypto arcade’. Backing by [...]

• Stripping back the Switch: Is simplification contrary to innovation?

  1 month ago News

  

  Nintendo has developed a reputation for doing things differently when it comes to developing new gaming hardware. When the original Wii was revealed to come with a wand-shaped motion sensitive control, Nintendo reaffirmed itself as unafraid to forge its own path. Few industry observers around at the time will forget how it felt to see a Wii Remote for the first time. It was surprising, enthusing and invigorating. The DS handheld, meanwhile, introduced two screens at a time when convention dictated that [...]

• ironSource debuts new cross-platform mobile cross-promotion solution

  2 months ago News

  

  Mobile monetisation and marketing outfit ironSource has launched a new cross-platform solution that enables mobile developers to manage cross promotion campaigns while utilising a suite of ad network capabilities. Available to those that use the ironSource mediation platform – which TheGamingEconomy has previously covered – the new solution promises to maximise the value of all existing users by driving the adoption of games from across a given developer’s catalogue of titles. According to a statement to the press, the new ironSource technology [...]

• Snap Games details real-time multiplayer focus for hyper causal Snapchat games

  2 months ago News

  

  As one of the dominant social platforms for teenage and young adult users, Snapchat is an obvious home for hyper casual instant games. That’s something the platform’s team are keenly aware of, it would seem, as a number of games have recently become available for Snapchat, each playable directly within the messaging service. Yesterday, for example, the internal Snapchat games division Snap Games released its seventh titlefor the platform, Bitmoji Tennis. The launch coincided neatly with Wimbledon, and continues the platform’s Bitmoji [...]

• Influential iPhone designer Jony Ive to depart Apple

  2 months ago News

  

  The designer of the iPhone Jony Ive (pictured, left, with Apple CEO Tim Cook) has left Apple after 27 years at the company. When Apple’s iPhone arrived in 2008, it changed the games industry in myriad ways. Mobile gaming was nothing new at that time, of course. And neither was free gaming. Even the smartphone had been preempted by PDAs like the PalmPilot and Apple’s own Newton throughout the 1990s. But when the iPhone arrived, it came at a time when computing [...]