User Acquisition

  • CrossInstall Debuts Download-Free Playable Game Demos on Google Play

  • ironSource Debuts New Platform for Monitoring Return on Advertising Spend

  • 'Tis the Season... to Get Your Game Ready for Christmas 2019

  • 'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?

  • Mobile eSports as a Tool to Aquire & Retain: A Primer

  • What We Can Learn from the Biggest Gaming PR Stunts

  • Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica