User Acquisition

  • Building a UA Strategy Around 'Affinity'

  • Interview: AppLovin's Carl Livie on Making In-App Bidding Mainstream


  • Game Financial Reports Round-Up: Sony, Sega Sammy, EA, Ubisoft, Rovio and More

  • Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

  • Cloud Gaming in Asia to Hit USD$3bn (£2.4bn) Revenues by 2023; Google Launches Apple Arcade Rival Play Pass

  • PUBG Mobile Revenue Passes USD$1 Billion (£803.6m); Unity Acquires DeltaDNA

  • Apple Arcade Detailed; Capcom Wins Patent Lawsuit; Disney Reported to be Looking to Sell FoxNet Studio

  • Knock Knock Knocks on the Door of the Post-App Store Opportunity

  • Hyper-Casual Esports Platform Ready Raises USD$5m (£4.1m)

  • Ad Tech Spotlight Q&A: ironSource's Cross-Promotion Solution