Video

• Ad Tech Spotlight: Synative Playable Studio

  3 weeks ago News

  

  There are two main reasons playable ads offer a beguiling option for game developers, publishers, and marketing teams. Primarily, of course, they give a player a chance to try a game without having to spend a penny or download a kilobyte. Equally, there’s a good chance that those who do click through and download the game are likely to be readily engaged, retained users who are more willing to spend money. After all, if they like the playable demo enough to step [...]

• Basketball, Multiple Screens & Post Malone: Peripherals Outfit Debuts New Ad Campaign

  1 month ago News

  

  eSports-orientated gaming hardware outfit HyperX has launched a new ad campaign running across TV, digital, and social under the ‘We’re All Gamers’ banner. In doing so, the established specialist in high-end gaming keyboards, mice, headphones, and more, has demonstrated that for all the technological advances in securing inventory, reaching audiences, and delivering ads in-game, many of the old conventions of successful video commercials still apply. HyperX has partnered with numerous stars, is targeting high-profile televised slots like those amidst mainstream sports [...]

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• Amazon Rumoured to Be Developing Game Streaming Service

  1 month ago News

  

  Amazon may be joining Microsoft and Google in the race to establish a leading game streaming service. According to two insiders who spoke to The Information (as highlighted by GamesIndustry.biz), Amazon hopes to launch the unconfirmed service in 2020. Streaming games allows consumers to ditch expensive gaming hardware, discs, and even the downloading of content. That’s because the approach typically streams titles directly from the cloud, in much the same way that TV and film streaming platforms like Netflix function. Amazon, of course, [...]

• GRIS' 'Sexually Suggestive' Facebook Ad Ruling 'Stupid', Says Publisher

  1 month ago News

  

  Facebook’s advertising methodology is under the game industry spotlight again, after the social networking giant deemed the trailer for a celebrated indie title too ‘sexually suggestive’ for distribution. In a tweet, Devolver Digital, the publisher of GRIS, claimed that Nomada Studio’s game had its game trailer rejected by Facebook for including an animated scene where a towering sculpture crumbles as birds pass in front of a looming moon. The news left many games industry observers scratching their heads. Kotaku, which spoke with [...]

• Mobile eSports as a Tool to Aquire & Retain: A Primer

  3 months ago News

  

  You don’t need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports’ nascent form was forged in the earliest arcade gaming tournaments in the 1970s, where players competed to win a patch declaring their prowess; presumably to be sewn onto an oversized distressed denim jacket. By the 1990s the notion of a ‘pro-gamer’ making money from prize winnings was established, but even then [...]

• Why Gaming Apps Can Win with 6-Second Video Ads

  9 months ago News

  

  When King launched its ad business nearly two years ago, you sensed a struggle within the company between the burgeoning ad business and its well-established in-app monetisation strategy. The company has nearly 400 million MAUs, and there was clearly an opportunity to monetise that user with an ad model. Video ads, with their high CPMs, was the logical option for King. The problem, as I saw it, was the length of the video ad on their mobile games. For any of [...]

• Now & Next: eSports

  10 months ago News

  

  Which event had more people watching live in the stadium in 2017? The Superbowl? The FA Cup Final? Or the Intel Extreme Masters? Well, you might have guessed it (though you may never have heard of it) – it’s the Intel Extreme Masters! In fact, with over 173,000 fans in attendance, this event, which includes competitions in League of Legends, Starcraft II, and Counter-Strike, had more spectators come through its gates than the other two events combined (as well as a [...]

• King: Testing New Reward Video Ad Format to Monetise 400+ Million Users

  11 months ago News

  

  King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 463 million monthly active users. The gaming giant has already made a number of key hires in the new part of the business – most notably Lucia Mastromauro, poached from Google, to be King’s UK MD. King needs to steer away from interruptive advertising, as it has been proven that this negatively affects in-app purchases. The game-playing experience is [...]