Video

• Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right

  3 weeks ago News

  

  Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its Fyber FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over that decade? And what does it mean that Fyber FairBid offers a unified auction technology for app bidding ‘built from the ground up for the in-app programmatic era’? TheGamingEconomy caught up with Fyber president Offer Yehudai to learn more about the [...]

• Call of Duty Mobile Surpasses 100 Million Downloads; Medal Acquires Megacool

  1 month ago News

  

  TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Call of Duty Mobile surpasses 100 million downloads; Medal acquires Megacool; and Atari system architect leaves following payment dispute. Call of Duty Mobile surpasses 100 million downloads Call of Duty Mobile, published by Activision and developed by Tencent’s Timi Studio, has become the fastest selling mobile game launch of all time with 102.2 million downloads worldwide in its first week, according to data released by Sensor Tower. The [...]

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• Cloud Gaming has Incredible Disruptive Potential, and 5G is the Key to Unlocking it

  1 month ago News

  

  In this special contributed piece Erick Fang, CEO of AI-driven ad platform Mintegral, explores the opportunity and challenges around cloud gaming. And as the release of Google Stadia nears, he considers how the roll-out of 5G will found any potential… March’s GDC presentation of Google Stadia was a real game-changer. Stadia and services like it could disrupt the gaming industry, just as Uber did with taxis, Netflix with TV and Amazon with shopping. Google, Microsoft and others vision a future without consoles [...]

• NBA 2K19 and the 'unskippable' ads fiasco

  5 months ago News

  

  2K’s long-standing and wildly popular basketball game NBA 2K19 has in recent days been the subject of a flood of frustration from players unhappy with the premium title’s apparent ramping up of ‘unskippable’ ads. It appears some of that frustration may be partially unfounded; the ads may not be unskippable, and they have always been part of the game. But the momentum that has built in recent days has seen a lashing out against 2K’s use of ads – and that [...]

• Google confirms pricing structure, launch details and games for cloud-based Stadia gaming platform

  5 months ago News

  

  Google has moved to reveal more details on its eagerly anticipated Stadia cloud-gaming service; namely pricing structures, launch details and launch games. The gaming platform – due in November this year – requires no console-like ‘box’ or dedicated hardware beyond a game controller or mouse and keyboard. Instead, games will be streamed over the cloud direct from Google data centres to customers’ screens and controllers. Stadia will be available over smart TVs, laptops, desktop computers and smartphones. Users will access the [...]

• One Billion Female Gamers: How the Demographics of Play are Shifting

  6 months ago News

  

  New research conducted by game analytics outfit Newzoo has revealed that today over 46% of gaming enthusiasts are women. That’s perhaps as many as one billion people. While the sheer size of the audience offers plenty to be optimistic about, their current gender ratio shouldn’t come as a surprise. Many statistics over the past decade or so have pointed to a rise in the numbers of females playing games regularly. Thanks to an ongoing diversification of the types of games available [...]

• Google CEO: Game publishers want to see our commitment to Stadia

  6 months ago News

  

  Google CEO Sundar Pichai has revealed that game publishers have been keen for the tech giant to assert its commitment to its new Stadia streaming platform. Revealed at GDC earlier this year, the Stadia platform offers consumers a cloud-based gaming system. In short, users would have access to a wide library of  games – including technologically demanding triple-A titles – without the need to invest in expensive, powerful home-gaming hardware. Stadia promises to bring gaming to myriad devices with a screen [...]

• GDC Day Two Roundup: Google Enters Gaming Market with Stadia

  8 months ago News

  

  Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]

• Intel & Tencent Partner for New Game Streaming Service

  9 months ago News

  

  Computing hardware specialist Intel and Chinese tech giant Tencent are expected to announce a co-developed game streaming service at this month’s Game Developers Conference. The likely announcement emerged after a series of tweets from Daniel Ahmad of market research and consulting business Niko Partners. Convincing images shared by Ahmad appear to show a service capable of streaming 1080p games at 60FPS with a delay of <40ms. If gaming display and streaming specifications aren’t your thing, you can be assured they promise a [...]

• Short-Form Game Video Service Medal Secures £2.7m in Funding

  9 months ago News

  

  New game ‘clipping’ service Medal has raised USD$3.5m (£2.7m) in investment. The success of the funding round appears to demonstrate that Medal’s short-form video clips platform has potential and appeal. Certainly, tech-savvy investors are apparently convinced. Medal lets users record the previous 15 seconds of their gameplay with a single click, bringing the approximate function of the ‘share’ buttons seen on console to the perennially booming PC market. Clips can then be shared as a generated link, or via the Medal [...]