• Data Democracy & the Support of Meritocratic Online Conversation: Q&A with Tim Wilson, CEO, Qutee

    The gaming community is vast, dynamic, and incredibly engaged. However, in many environments, the popular misperceptions of what a gamer is reign. Tim Wilson (pictured below), CEO, Qutee, is passionate about changing this and is an ardent advocate of data democracy and recognising the value the gamers bring to the gaming industry. Speaking exclusively with TheGamingEconomy, Wilson explains that there is a goldmine of quantitive and qualitative data and insight on the gaming industry to be found within [...]

  • How Blockchain Is the Future of the Gaming Industry

    Year after year, the gaming industry produces more advanced, high-specification games that require powerful hardware which, due to high prices, is not available for all gamers. This is a problem that is not surprising, writes Egor Gurjev, CEO at Playkey, exclusively for TheGamingEconomy.

    If someone wants to play a game in its maximum settings, he or she will need to update their video card and it will cost additional USD$300-500 per year for a new model. This was an issue desperate [...]

  • How Gaming Developers Can Tackle the Challenges of User Retention & Reactivation

    In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate goal is not just to have high installs but to build a community of addicted gamers. Think about how expensive it is to invest marketing budgets in user acquisition and then just let users fade away without a sustainable follow-up strategy. App retargeting, the go-to marketing technology for mobile marketers, helps you reactivate existing users as well as keep active [...]

  • How Brands Are Benefitting from Esports – Q&A with Minute Media

    Once considered TV’s last safe bastion, the world of live sports is facing disruption. Ratings have dropped, subscriptions have fallen, and digital platforms continue to take an increasing share of eyeballs. Confronted with an ageing demographic, it’s no surprise rights holders and sports teams are moving into esports to counter declining ratings and attract younger audiences. For brands, this represents an exciting opportunity – the variety of players, teams, stories, and narratives offer many opportunities to be relevant. Duncan [...]

  • Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business

    TheGamingEconomy rounds of some of the biggest stories in the business of gaming. In this week’s edition: Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business; and Zynga Grabs Gram Games for USD$250m. 

    Voodoo Gets Some Help from Goldman

    There is a huge amount of money still going into gaming. Goldman Sachs is investing USD$200 (£150m) into French gaming firm Voodoo, which has had a string of hits over the past twelve months, and is looking to use the [...]

  • Playable Ads Need Emphasis on Creative & Technical Design: Q&A with Jeff Marshall, CrossInstall

    Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad format – depending on your user acquisition, retention, and reactivation strategies – to multivariate testing of creative across those different target segments, gaming developers need to place a lot of importance on creative output. TheGamingEconomy speaks exclusively with Jeff Marshall (pictured below), CEO, CrossInstall, about its newly launched Creatives as a Service (CaaS) platform, to help gaming developers do [...]

  • In-App Fraud Erodes Trust in Ads for Mobile Games: Q&A with Asaf Greiner, Protected Media

    For many gaming developers, there is a fear of advertising; and one of the major reasons for this is the bad publicity around fraud. TheGamingEconomy speaks exclusively with Asaf Greiner, CEO and co-founder, Protected Media, about why in-app fraud continues to be a challenge, and how gaming developers can get one step ahead.

    TheGamingEconomy: In-app fraud seems to be becoming increasingly sophisticated. What are some examples of in-app fraud and how big is the problem? 

    Asaf Greiner: Today, growth and [...]

  • Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin

    TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and opportunities of in-app monetisation for gaming developers both big and small.

    TheGamingEconomy: How do independent mobile gaming developers gain traction in such a competitive environment?

    Simon Spaull: Financially, it’s a challenge. If you want to get to the top of an app chart, the predominant way is to buy users; and when you’re competing against the larger companies, it’s difficult, as [...]

  • Network Communication Capabilities Compromise Gamer Experience: Q&A with PacketZoom

    With a surge in popularity of multiplayer games, it comes in tandem with a number of challenges, not least of all with mobile app communication capabilities. TheGamingEconomy speaks exclusively with Shlomi Gian, CEO, and Chetan Ahuja, CTO, PacketZoom (both pictured), about the challenges developers need to consider, and how their new solution helps to mitigate these.

    TheGamingEconomy: PacketZoom has recently announced the launch of Mobile Connect – how does it work?

    Shlomi Gian and Chetan Ahuja: PacketZoom’s Mobile Connect is a turnkey [...]

  • Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn

    Fortnite is the break-out gaming success of the year. It has currently got 45 million users playing the game (across platforms) and has a run rate of around USD$3bn (£2.3bn) per year.

    The game has barely touched the sides in terms of growth; and with its Android launch next month, a huge spike in user growth is expected.

    The freemium gaming model perfected

    Fortnite’s success has been built on a freemium model. Its ‘Battle Royale’ version is free-to-play [...]