In this exclusive article for TheGamingEconomy, Mathias Würdemann (pictured below), Senior Online Marketing Manager at InnoGames, details the criteria and selection process the studio uses when selecting a self-service demand-side platform (DSP) to run its mobile campaigns. Programmatic advertising has been on everyone’s lips in the online marketing industry for a couple of years. Many mobile app companies understand that programmatic should be a part of the marketing mix if they are looking to scale beyond Facebook and Google. But for [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Magic Leap raises USD$350m (£286m); McLaren Racing partners with Veloce Esports; and MyGamez closes funding round. Magic Leap raises USD$350m (£286m) Magic Leap has raised USD$350m (£286m) from a series of new and existing investors, according to an internal memo circulated by CEO Rony Abovitz obtained by Business Insider. At this stage the augmented reality startup has not confirmed which of its previous investors, which include Alibaba, AT&T, [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Take-Two posts record Q4 financials; Tencent acquires System Shock 3 licence; and G2A settles USD$40,000 (£32,600) key sales dispute. Take-Two posts record Q4 financials Take-Two has posted company-record net revenue for the fourth quarter ended March 31st 2020, with the New York-based holding company generating USD$760.5m (£620.7m), up 41% from the equivalent period last year. This growth was driven by a 40% increase in recurrent consumer spend through [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: CD Projekt now most valuable European game company; Amplifier Game Invest acquires DESTINYbit; and AdInMo raises USD$500,000 (£408,000). CD Projekt now most valuable European game company Warsaw-based CD Projekt SA is now the most valuable European game company, with its market capitalisation of €8.92bn (£7.97bn) surpassing that of French developer-publisher Ubisoft, which holds a value of €8.12bn (£7.25bn) at the time of writing. The Polish firm is best [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Baidu to invest CN¥500m (£58m) in livestreaming; Respawn opens Vancouver studio; and T1 invests in Mobalytics. Baidu to invest CN¥500m (£58m) in livestreaming Baidu executives have announced that the Chinese tech firm will invest approximately CN¥500m (£58m) to expand its live-streaming business through integrating its Haokan platform with its search and short-video products, alongside the recruitment of 1000 influencers. While the Beijing-based firm launched its Haokan platform in [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Keywords raises £100m acquisition fund; Ubisoft sues Apple and Google; and Tencent to establish North American AAA studio. Keywords raises £100m acquisition fund Keywords Studios has raised approximately £100m through the issuance of 6.9 million new ordinary shares at a placing price of £14.50, with the financing to be used to support the acquisition of video game service companies struggling as a result of the Covid-19 pandemic. Any [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: AppLovin acquires Machine Zone; BLAST Premier raises €12.5m (£11.1m); and Sumo Group purchases Lab42. AppLovin acquires Machine Zone Mobile games company AppLovin has announced that it has acquired development studio Machine Zone for an undisclosed sum. The purchased developer is best known for its Game of War: Fire Age, and Mobile Strike titles, which have both grossed well in excess of USD$1bn (£819m) in lifetime revenue according to [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Tencent online game revenue climbs 31%; Unreal Engine royalty-free up to USD$1m (£815,000); and FACEIT to manage North American Rainbow Six Siege esports. Tencent online game revenue climbs 31% Tencent online gaming revenue climbed by 31% year-on-year during the first quarter of 2020, reaching CN¥37.29bn (£4.389bn), driven by the strong performance of its smartphone portfolio, with both domestic titles (Peacekeeper Elite and Honour of Kings) and international releases [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Sony gaming revenue declines by 14%; Parsec raises USD$7m (£5.7m); and Sleeper raises USD$20m (£16m). Sony gaming revenue declines by 14% Sony has announced its financial results for the year ending 31st March 2020, with its game and network services revenue falling by 14% year-on-year to JP¥1.977tn (£14.96bn), with operating income for the division having contracted by 23.4% to JP¥238.4bn (£1.803bn). The declining performance has been attributed to [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Video games market to pass USD$200bn (£162bn) by 2023; Gravity Well formed; and Torque Esports completes merger with Frankly and WinView. Video games market to pass USD$200bn (£162bn) by 2023 The global video games market is set to be worth USD$200.8bn (£162.4bn) by 2023, representing a CAGR of 8.3% from 2019, according to projections published by analytics platform Newzoo. By sector, mobile will continue to see the fastest [...]