TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Zynga in talks to acquire Peak; NetEase to raise up to USD$3bn (£2.4bn); and Avalanche Studios Group to open new UK studio. Zynga in talks to acquire Peak Social game developer and services company Zynga is in advanced talks to acquire mobile games company Peak Games in a cash and shares deal which would value the latter at approximately USD$1.8bn (£1.5bn), according to a reports from Turkish media. [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Bilibili to raise USD$650m (£529m); Three Gates acquires majority stake in Tivola Games; and Kippo secures USD$2m (£1.6m) seed funding. Bilibili to raise USD$650m (£529m) Chinese streaming platform Bilibili has announced that it aims to raise a minimum of USD$650m (£529m) through the issuance of convertible senior notes for its American depository shares (ADS), with the bonds set to mature on 15th June 2027. Initial purchasers will also [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Nvidia GeForce NOW pivots to opt-in model; Carry1st raises USD$2.5m (£2.0m); and TeamSpeak partners with Activision Blizzard. Nvidia GeForce NOW pivots to opt-in model Nvidia have announced that developers and publishers will now have to opt-in to listing their titles on its GeForce NOW cloud gaming service, as opposed to requesting the removal of IP if they do not want it to be playable on the platform. The [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Tencent to invest CN¥500bn (£57.0bn) in infrastructure; League of Legends adds in-game banners; and Renegades CEO fined USD$15,000 (£12,000) by FINRA. Tencent to invest CN¥500bn (£57.0bn) in infrastructure Dowson Tong, Senior Executive Vice President at Tencent Holdings Ltd. has announced that the Chinese conglomerate will be investing approximately CN¥500bn (£57.0bn) in infrastructure over the next five years, with aims to both support and diversify from its video game [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Tencent becomes largest shareholder in Marvelous; We Are Nations launches Nations Ventures; and IGDA launches global indie collective. Tencent becomes largest shareholder in Marvelous Tencent Holdings Ltd. is set to become the largest individual shareholder in Marvelous Inc., with its wholly-owned subsidiary Image Frame Investment Limited purchasing a 20% stake in the Japanese developer-publisher for approximately JP¥7bn (£53m). As well as the issuance of 8.62 million shares by [...]

In this exclusive article for TheGamingEconomy, Mathias Würdemann (pictured below), Senior Online Marketing Manager at InnoGames, details the criteria and selection process the studio uses when selecting a self-service demand-side platform (DSP) to run its mobile campaigns. Programmatic advertising has been on everyone’s lips in the online marketing industry for a couple of years. Many mobile app companies understand that programmatic should be a part of the marketing mix if they are looking to scale beyond Facebook and Google. But for [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Magic Leap raises USD$350m (£286m); McLaren Racing partners with Veloce Esports; and MyGamez closes funding round. Magic Leap raises USD$350m (£286m) Magic Leap has raised USD$350m (£286m) from a series of new and existing investors, according to an internal memo circulated by CEO Rony Abovitz obtained by Business Insider. At this stage the augmented reality startup has not confirmed which of its previous investors, which include Alibaba, AT&T, [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Take-Two posts record Q4 financials; Tencent acquires System Shock 3 licence; and G2A settles USD$40,000 (£32,600) key sales dispute. Take-Two posts record Q4 financials Take-Two has posted company-record net revenue for the fourth quarter ended March 31st 2020, with the New York-based holding company generating USD$760.5m (£620.7m), up 41% from the equivalent period last year. This growth was driven by a 40% increase in recurrent consumer spend through [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: CD Projekt now most valuable European game company; Amplifier Game Invest acquires DESTINYbit; and AdInMo raises USD$500,000 (£408,000). CD Projekt now most valuable European game company Warsaw-based CD Projekt SA is now the most valuable European game company, with its market capitalisation of €8.92bn (£7.97bn) surpassing that of French developer-publisher Ubisoft, which holds a value of €8.12bn (£7.25bn) at the time of writing. The Polish firm is best [...]

TheGamingEconomy’s Daily Digest brings you the prevalent business stories in gaming. In today’s news: Baidu to invest CN¥500m (£58m) in livestreaming; Respawn opens Vancouver studio; and T1 invests in Mobalytics. Baidu to invest CN¥500m (£58m) in livestreaming Baidu executives have announced that the Chinese tech firm will invest approximately CN¥500m (£58m) to expand its live-streaming business through integrating its Haokan platform with its search and short-video products, alongside the recruitment of 1000 influencers. While the Beijing-based firm launched its Haokan platform in [...]