Earlier this year mobile monetisation platform outfit Fyber launched a significantly reworked version of its FairBid technology, having celebrated 10 years in business in the previous months. But what have the team learned about the changing in-game advertising landscape over that decade? And what does it mean that FairBid offers a unified auction technology for app bidding ‘built from the ground up for the in-app programmatic era’? TheGamingEconomy caught up with Fyber president Offer Yehudai to learn more about the company’s outlook [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Google shuttering Daydream; Ubisoft launches Entrepreneurs Lab Season Four, and Untitled Goose Game passes 100,000 sales in first two weeks. Google shuttering Daydream Google is effectively shuttering its Daydream VR platform, with the revelation at Tuesday’s launch of the Pixel 4 smartphone that the device will not be supporting the platform. While support for the platform will be continued for existing users, no phone which has been released [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Esports Giant Riot Reveals Slate of New Products, Paradox pulls Stellaris: Galaxy Command Over ‘Stolen’ Assets; Google Stadia Gets Exact Release Date; Coming November 19th Riot Games Debuts New Games and Other Media Riot Games, the studio behind the esports giant that is League of Legends, has used the tenth anniversary of its leading game to reveal six new titles, as well as a number of additional projects. That [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: NorthEdge acquires Catalis; player spends AUD$220,000 (£118,000) on free-to-play microtransactions; Project xCloud preview goes live. NorthEdge acquires Catalis VC firm NorthEdge Capital has acquired UK video game company Catalis, in a deal worth £90m. NorthEdge contributed £46.6m towards the deal through its Project Sword Bidco acquisition vehicle, with the remainder coming from shareholding reinvestment by Vespa Capital and Dominic Wheatley, the present CEO of Catalis. The acquired firm [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Hiro Capital to launch €100m (£87.2m) gaming fund; Starbreeze splits into two companies; and Riot Games sues Riot Squad. Hiro Capital to launch €100m (£87.2m) gaming fund Hiro Capital, a new venture capital firm, is launching a €100m (£87.2m) fund designed to support gaming and esports organisations. The fund will support approximately 20 post-seed funding companies in the UK and the EU, with investment divided between creative studios [...]

After making a few whispers earlier this year, Sony has finally given the world a chance to peak under the partially lifted lid that covers the in-development PlayStation 5. And, yes, it’s officially called the ‘PlayStation 5’. That won’t come as a surprise in the wake of the PlayStation, PlayStation 2, PlayStation 3 and PlayStation 4. But now the name is official, along with a ‘holiday 2020’ release window, as confirmed in a new Sony blog post. The announcement wasn’t especially big [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Sony Interactive Entertainment lays off ‘dozens’ of staff; Google Stadia to use negative latency; and TouchTen secures funding. Sony Interactive Entertainment lays off ‘dozens’ of staff Sony Interactive Entertainment has reportedly laid off ‘dozens’ of staff across its European (SIEE) and North American (SIEA) divisions, as part of previously-announced restructuring efforts. PlayStation directors reportedly visited SIEE officers in London on Tuesday to notify them of the corporate decision, [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Call of Duty Mobile surpasses 100 million downloads; Medal acquires Megacool; and Atari system architect leaves following payment dispute. Call of Duty Mobile surpasses 100 million downloads Call of Duty Mobile, published by Activision and developed by Tencent’s Timi Studio, has become the fastest selling mobile game launch of all time with 102.2 million downloads worldwide in its first week, according to data released by Sensor Tower. The [...]

In this special contributed piece Erick Fang, CEO of AI-driven ad platform Mintegral, explores the opportunity and challenges around cloud gaming. And as the release of Google Stadia nears, he considers how the roll-out of 5G will found any potential… March’s GDC presentation of Google Stadia was a real game-changer. Stadia and services like it could disrupt the gaming industry, just as Uber did with taxis, Netflix with TV and Amazon with shopping. Google, Microsoft and others vision a future without consoles [...]

TheGamingEconomy Daily Digest brings you the trending business stories in gaming. In today’s edition: Tenacious Entertainment raises USD$3.3m (£2.7m); content streamed on Mixer triples; and Hearthstone player banned for Hong Kong protest support. Tenacious Entertainment raises USD$3.3m (£2.7m) Washington-based mobile developer Tenacious Entertainment has raised USD$3.3m (£2.7m) as part of an ongoing investment round. The studio was founded in 2018 by former ArenaNet employees, following restructuring efforts. The studio will release its as-yet unnamed debut title in 2020, and it mooted to [...]