ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But there is an interesting split between the remaining 20 percenters.

The German 20 percenter market can be described as a tale of two ecosystems: the ever-evolving in-app ad market, which is mostly based in Berlin; and the slow-moving, [...]

Gaming certainly isn’t what it used to be, and as it storms increasingly into the mainstream, there’s one thing that the gamers of the world need to keep front of mind: security. Writing exclusively for TheGamingEconomy, Paul Lipman (pictured below), CEO, Bullguard, explains why the risks are greater than you think, and how tackling cybersecurity in gaming needs to be a team effort.

Not long ago the term ‘gamer’ evoked images of a young man, perhaps holed up in his [...]

With thousands of video games coming out every year, standing out from the crowd can be a major challenge for studios and publishers. While there’s always temptation to go over the top with a crazy PR stunt, there’s a lot of risk involved. Sure, PR stunts can make your game memorable, but it may be memorable for the wrong reasons. Writing exclusively for TheGamingEconomy, Simon Spaull (pictured below), MD EMEA, AppLovin, takes a look back at some of the biggest [...]